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\u0627\u0644\u062f\u0627\u062e\u0644\u064a\u0629<\/p>\n<\/li>\n<\/ul>\n \u0623\u062b\u0628\u062a\u062a \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0646 \u0631\u062f\u0648\u062f \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0630\u0643\u064a\u0629<\/strong> \u062a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0633\u0644\u0628\u064a \u0644\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a\u060c \u0628\u0644 \u0648\u0642\u062f \u062a\u0639\u0632\u0632 \u062b\u0642\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f.<\/p>\n \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0644\u0627 \u062a\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0643\u062e\u0637\u0631 \u0645\u062d\u062a\u0645\u0644 \u0641\u0642\u0637\u060c \u0628\u0644 \u0643\u0640 \u0646\u0638\u0627\u0645 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\u0627\u0644\u0642\u0648\u0644 \u0628\u0623\u0646 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0633\u0644\u0628\u064a\u064b\u0627 \u0648\u0627\u062d\u062f\u064b\u0627 \u064a\u062f\u0645\u0651\u0631 \u0641\u0646\u062f\u0642\u064b\u0627<\/em> \u0647\u0648 \u0645\u0628\u0627\u0644\u063a\u0629 \u062c\u0632\u0626\u064a\u0629<\/strong>\u060c \u0644\u0643\u0646\u0647 \u0644\u064a\u0633 \u0648\u0647\u0645\u064b\u0627 \u0643\u0627\u0645\u0644\u064b\u0627. \u0627\u0644\u0641\u0646\u062f\u0642 \u0627\u0644\u0630\u064a \u064a\u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u0648\u0627\u0642\u0639 \u0648\u064a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0633\u0645\u0639\u062a\u0647 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0644\u0627 \u064a\u062d\u0645\u064a \u0646\u0641\u0633\u0647 \u0641\u0642\u0637\u060c \u0628\u0644 \u064a\u0628\u0646\u064a \u0642\u0627\u0639\u062f\u0629 \u0646\u0645\u0648 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/p>\n \u0644\u0627 \u062a\u062d\u0627\u0648\u0644 \u0625\u0633\u0643\u0627\u062a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629\u060c \u0628\u0644 \u0627\u0633\u062a\u0645\u0639 \u0625\u0644\u064a\u0647\u0627 \u0628\u0630\u0643\u0627\u0621<\/strong>. \u0627\u0644\u0645\u0635\u0627\u062f\u0631:<\/p>\n <\/p>","protected":false},"excerpt":{"rendered":" \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0641\u0646\u0627\u062f\u0642: \u0647\u0644 \u062a\u0642\u064a\u064a\u0645 \u0633\u0644\u0628\u064a \u0648\u0627\u062d\u062f \u0643\u0627\u0641\u064d \u0644\u062a\u062f\u0645\u064a\u0631 \u0641\u0646\u062f\u0642\u061f \u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u064a\u0648\u0645 \u0623\u062d\u062f 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\u0644\u0644\u0641\u0646\u0627\u062f\u0642\u061f<\/strong><\/h2>\n
\n
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1. \u0627\u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0644\u0628\u064a \u0644\u0627 \u064a\u0639\u0645\u0644 \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u0627\u0644\u0633\u064a\u0627\u0642<\/strong><\/h3>\n
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2. \u0642\u0648\u0629 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0646\u0641\u0633\u064a \u0644\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629<\/strong><\/h3>\n
\u0623\u064a \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0642\u062f \u064a\u062a\u062c\u0627\u0647\u0644 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u062c\u064a\u062f\u0629 \u0628\u0633\u0628\u0628 \u062a\u0639\u0644\u064a\u0642 \u0633\u0644\u0628\u064a \u0648\u0627\u062d\u062f \u064a\u0628\u062f\u0648 \u201c\u0645\u0642\u0644\u0642\u064b\u0627\u201d \u0623\u0648 \u201c\u0635\u0627\u062f\u0642\u064b\u0627\u201d.<\/p>\n\u0631\u0627\u0628\u0639\u064b\u0627: \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0641\u0646\u0627\u062f\u0642 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0645\u0627\u0644\u064a\u061f<\/strong><\/h2>\n
\n
\n
\u062e\u0627\u0645\u0633\u064b\u0627: \u062f\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0641\u0646\u062f\u0642 \u0641\u064a \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/strong><\/h2>\n
\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0641\u0646\u0627\u062f\u0642:<\/strong><\/h3>\n
\n
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\n
\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u062d\u0642\u064a\u0642\u0629 \u0623\u0645 \u0645\u0628\u0627\u0644\u063a\u0629\u061f<\/strong><\/h2>\n
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Tseng et al., An Empirical Investigation of the Longitudinal Effect of Online Consumer Reviews on Hotel Accommodation Performance<\/em>, Sustainability.<\/a><\/h5>\n<\/li>\n
The impact of online reputation on hotel profitability<\/em>, International Journal of Contemporary Hospitality Management.<\/a><\/h5>\n<\/li>\n
Impact of online reviews on hotel booking intention<\/em>, Tourism Management Perspectives.<\/a><\/h5>\n<\/li>\n
Ye et al. and Anderson (2012) Influence of social media management practices on hotel performance<\/em>.<\/a><\/h5>\n<\/li>\n
Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern<\/em>.<\/a><\/h5>\n<\/li>\n
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