{"id":34970,"date":"2025-12-16T12:14:49","date_gmt":"2025-12-16T12:14:49","guid":{"rendered":"https:\/\/caesarhakimeh.com\/?p=34970"},"modified":"2025-12-16T12:14:49","modified_gmt":"2025-12-16T12:14:49","slug":"%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%88%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa","status":"publish","type":"post","link":"https:\/\/caesarhakimeh.com\/ar\/%d8%a7%d9%84%d9%81%d8%b1%d9%82-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%88%d8%a7%d9%84%d9%85%d8%a8%d9%8a%d8%b9%d8%a7%d8%aa\/","title":{"rendered":"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0634\u0631\u062d \u0645\u0628\u0633\u0651\u0637 \u064a\u0632\u064a\u0644 \u0627\u0644\u062e\u0644\u0637 \u0627\u0644\u0634\u0627\u0626\u0639"},"content":{"rendered":"<p dir=\"rtl\">\u064a\u064f\u0639\u062f <strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong> \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u0627\u0621 \u0641\u0647\u0645\u0647\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0631\u063a\u0645 \u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u060c \u0648\u0646\u0645\u0648 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0627\u0633\u062a\u062f\u0627\u0645\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 \u0627\u0644\u0648\u0638\u064a\u0641\u062a\u064a\u0646 \u064a\u0624\u062f\u064a 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\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h2>\n<p dir=\"rtl\">\u064a\u064f\u0639\u0631\u0651\u0650\u0641 <strong>\u0641\u064a\u0644\u064a\u0628 \u0643\u0648\u062a\u0644\u0631 (Philip Kotler)<\/strong>\u060c \u0623\u062d\u062f \u0623\u0628\u0631\u0632 \u0639\u0644\u0645\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0623\u0646\u0647:<\/p>\n<blockquote dir=\"rtl\"><p>&#8220;\u0639\u0645\u0644\u064a\u0629 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0625\u062f\u0627\u0631\u064a\u0629 \u064a\u062a\u0645 \u0645\u0646 \u062e\u0644\u0627\u0644\u0647\u0627 \u062d\u0635\u0648\u0644 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0627\u062a \u0639\u0644\u0649 \u0645\u0627 \u064a\u062d\u062a\u0627\u062c\u0648\u0646\u0647 \u0648\u064a\u0631\u063a\u0628\u0648\u0646 \u0641\u064a\u0647 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u0644\u0642 \u0648\u062a\u0628\u0627\u062f\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 \u0645\u0639 \u0627\u0644\u0622\u062e\u0631\u064a\u0646&#8221;.<\/p><\/blockquote>\n<p dir=\"rtl\">\u0648\u0641\u0642\u064b\u0627 \u0644\u0644\u062c\u0645\u0639\u064a\u0629 \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 (American Marketing Association \u2013 AMA)\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0634\u0645\u0644:<\/p>\n<ul dir=\"rtl\">\n<li>\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u062a\u062d\u0644\u064a\u0644 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0648\u0631\u063a\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/li>\n<li>\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a<\/li>\n<li>\u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/li>\n<li>\u0627\u0644\u062a\u0648\u0632\u064a\u0639<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/li>\n<li>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644<\/li>\n<\/ul>\n<p dir=\"rtl\">\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <strong>\u064a\u0628\u062f\u0623 \u0642\u0628\u0644 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0646\u062a\u062c<\/strong> \u0648\u064a\u0633\u062a\u0645\u0631 \u062d\u062a\u0649 \u0628\u0639\u062f \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0628\u064a\u0639\u060c \u0628\u0644 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\u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u0647\u064a \u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629.<\/p>\n<p dir=\"rtl\">\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0625\u062f\u0627\u0631\u064a\u060c \u062a\u064f\u0639\u0631\u0651\u064e\u0641 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0623\u0646\u0647\u0627:<\/p>\n<ul dir=\"rtl\">\n<li>\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<li>\u0639\u0631\u0636 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629<\/li>\n<li>\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0636\u0627\u062a<\/li>\n<li>\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0623\u0648 \u0627\u0644\u0634\u0631\u0648\u0637<\/li>\n<li>\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0629<\/li>\n<\/ul>\n<p dir=\"rtl\">\u0628\u0645\u0639\u0646\u0649 \u0622\u062e\u0631\u060c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062a\u0647\u062a\u0645 \u0628\u0640 <strong>\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629<\/strong>\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0647\u062a\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u0637\u0644\u0628 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0648\u0627\u0644\u0637\u0648\u064a\u0644.<\/p>\n<h2 dir=\"rtl\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a: \u0627\u0644\u0641\u0631\u0648\u0642\u0627\u062a \u0627\u0644\u062c\u0648\u0647\u0631\u064a\u0629<\/h2>\n<h3 dir=\"rtl\">\u00a0\u0627\u0644\u0647\u062f\u0641<\/h3>\n<ul dir=\"rtl\">\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u062e\u0644\u0642 \u0627\u0644\u0637\u0644\u0628 \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u062a\u0639\u0632\u064a\u0632 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0625\u063a\u0644\u0627\u0642 \u0627\u0644\u0635\u0641\u0642\u0627\u062a.<\/li>\n<\/ul>\n<h3 dir=\"rtl\">\u0627\u0644\u0623\u0641\u0642 \u0627\u0644\u0632\u0645\u0646\u064a<\/h3>\n<ul dir=\"rtl\">\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644.<\/li>\n<li><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u062a\u0643\u062a\u064a\u0643\u064a \u0648\u0642\u0635\u064a\u0631 \u0627\u0644\u0623\u062c\u0644.<\/li>\n<\/ul>\n<h3 dir=\"rtl\">\u00a0\u0646\u0642\u0637\u0629 \u0627\u0644\u0628\u062f\u0627\u064a\u0629<\/h3>\n<ul dir=\"rtl\">\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642 (Market-Oriented).<\/li>\n<li><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u0644\u0645\u0646\u062a\u062c (Product-Oriented).<\/li>\n<\/ul>\n<h3 dir=\"rtl\">\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 \u0627\u0644\u0639\u0645\u064a\u0644<\/h3>\n<ul dir=\"rtl\">\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f \u0648\u0648\u0644\u0627\u0621 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0639\u0644\u0627\u0642\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/li>\n<\/ul>\n<h3 dir=\"rtl\">\u00a0\u0627\u0644\u0623\u062f\u0648\u0627\u062a<\/h3>\n<ul dir=\"rtl\">\n<li><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong> \u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629\u060c \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/li>\n<li><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u0627\u0644\u062a\u0641\u0627\u0648\u0636\u060c \u0627\u0644\u0639\u0631\u0648\u0636\u060c \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a\u060c \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629\u060c \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646.<\/li>\n<\/ul>\n<h2 dir=\"rtl\">\u0623\u0645\u062b\u0644\u0629 \u062a\u0637\u0628\u064a\u0642\u064a\u0629 \u062a\u0648\u0636\u062d \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/h2>\n<h3 dir=\"rtl\">\u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u0623\u0648\u0644: \u0641\u0646\u062f\u0642 \u062e\u0645\u0633 \u0646\u062c\u0648\u0645<\/h3>\n<p dir=\"rtl\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0641\u064a \u0627\u0644\u0641\u0646\u062f\u0642:<\/strong><\/p>\n<ul dir=\"rtl\">\n<li>\u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0646\u0632\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 (\u0633\u064a\u0627\u062d\u060c \u0631\u062c\u0627\u0644 \u0623\u0639\u0645\u0627\u0644\u060c \u0639\u0627\u0626\u0644\u0627\u062a)<\/li>\n<li>\u062a\u0635\u0645\u064a\u0645 \u0647\u0648\u064a\u0629 \u0641\u0627\u062e\u0631\u0629 \u062a\u0639\u0643\u0633 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0625\u0642\u0627\u0645\u0629<\/li>\n<li>\u0625\u0646\u0634\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u062a\u0628\u0631\u0632 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0627\u0644\u0633\u0639\u0631<\/li>\n<li>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0633\u0645\u0639\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u064a\u064a\u0645\u0627\u062a<\/li>\n<\/ul>\n<p dir=\"rtl\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0641\u064a \u0627\u0644\u0641\u0646\u062f\u0642:<\/strong><\/p>\n<ul dir=\"rtl\">\n<li>\u0641\u0631\u064a\u0642 \u0627\u0644\u062d\u062c\u0648\u0632\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u062a\u0648\u0627\u0635\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u0627\u0644\u062a\u0641\u0627\u0648\u0636 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u0633\u0641\u0631<\/li>\n<li>\u0625\u063a\u0644\u0627\u0642 \u0639\u0642\u0648\u062f \u0627\u0644\u0625\u0642\u0627\u0645\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644<\/li>\n<\/ul>\n<p dir=\"rtl\">\u00a0\u0628\u062f\u0648\u0646 \u062a\u0633\u0648\u064a\u0642 \u0642\u0648\u064a\u060c \u0633\u064a\u0648\u0627\u062c\u0647 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0635\u0639\u0648\u0628\u0629 \u0641\u064a \u0627\u0644\u0625\u0642\u0646\u0627\u0639\u060c \u0648\u0628\u062f\u0648\u0646 \u0645\u0628\u064a\u0639\u0627\u062a \u0641\u0639\u0627\u0644\u0629\u060c \u0644\u0646 \u062a\u062a\u062d\u0648\u0644 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0625\u0644\u0649 \u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u062b\u0627\u0646\u064a: \u0645\u0637\u0639\u0645 \u062c\u062f\u064a\u062f<\/h3>\n<p dir=\"rtl\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong><\/p>\n<ul dir=\"rtl\">\n<li>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629 (\u0634\u0628\u0627\u0628\u060c \u0639\u0627\u0626\u0644\u0627\u062a\u060c \u0630\u0648\u0627\u0642\u0629)<\/li>\n<li>\u062a\u0635\u0645\u064a\u0645 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u0645\u0637\u0639\u0645 \u0648\u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/li>\n<li>\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0624\u062b\u0631\u064a \u0627\u0644\u0637\u0639\u0627\u0645<\/li>\n<\/ul>\n<p dir=\"rtl\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong><\/p>\n<ul dir=\"rtl\">\n<li>\u062a\u0639\u0627\u0645\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u062e\u062f\u0645\u0629 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0637\u0639\u0645<\/li>\n<li>\u0627\u0642\u062a\u0631\u0627\u062d \u0627\u0644\u0623\u0637\u0628\u0627\u0642 \u0648\u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a<\/li>\n<li>\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0625\u0636\u0627\u0641\u064a (Upselling &amp; Cross-selling)<\/li>\n<\/ul>\n<p dir=\"rtl\">\u00a0\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0642\u062f \u064a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0623\u0648\u0644 \u0645\u0631\u0629\u060c \u0644\u0643\u0646 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0628\u064a\u0639 \u0648\u0627\u0644\u062e\u062f\u0645\u0629 \u0647\u0648 \u0645\u0627 \u064a\u062d\u062f\u062f \u0639\u0648\u062f\u062a\u0647 \u0645\u0631\u0629 \u0623\u062e\u0631\u0649.<\/p>\n<h3 dir=\"rtl\">\u0627\u0644\u0645\u062b\u0627\u0644 \u0627\u0644\u062b\u0627\u0644\u062b: \u0645\u062d\u0644 \u0623\u0648 \u0645\u0639\u0645\u0644 \u0623\u0644\u0628\u0633\u0629<\/h3>\n<p dir=\"rtl\"><strong>\u0627\u0644\u062a\u0633\u0648\u064a\u0642:<\/strong><\/p>\n<ul dir=\"rtl\">\n<li>\u062f\u0631\u0627\u0633\u0629 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u0648\u0636\u0629 \u0648\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/li>\n<li>\u062a\u062d\u062f\u064a\u062f \u062a\u0645\u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 (\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u060c \u0645\u062a\u0648\u0633\u0637\u060c \u0641\u0627\u062e\u0631)<\/li>\n<li>\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u0628\u0635\u0631\u064a\u0629 \u0648\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u062d\u0644<\/li>\n<li>\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629<\/li>\n<\/ul>\n<p dir=\"rtl\"><strong>\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a:<\/strong><\/p>\n<ul dir=\"rtl\">\n<li>\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062d\u0644<\/li>\n<li>\u0634\u0631\u062d \u0627\u0644\u062e\u0627\u0645\u0627\u062a \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u062a\u0635\u0646\u064a\u0639<\/li>\n<li>\u0627\u0642\u062a\u0631\u0627\u062d \u0642\u0637\u0639 \u0645\u0643\u0645\u0644\u0629 (Cross-selling)<\/li>\n<li>\u0625\u0642\u0646\u0627\u0639 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0625\u063a\u0644\u0627\u0642 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621<\/li>\n<\/ul>\n<p dir=\"rtl\">\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u062c\u0630\u0628 \u0627\u0644\u0632\u0628\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u0644\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u062d\u062f\u062f \u0645\u0647\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0639 \u062d\u062c\u0645 \u0627\u0644\u0633\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0626\u064a\u0629 \u0648\u0642\u064a\u0645\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f.<\/p>\n<h2 dir=\"rtl\">\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a<\/h2>\n<p dir=\"rtl\">\u062a\u0634\u064a\u0631 \u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0625\u0644\u0649 \u0623\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0623\u062f\u0627\u0621\u064b \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 <strong>\u062a\u0643\u0627\u0645\u0644\u064b\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627<\/strong> \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0644\u064a\u0633 \u0641\u0635\u0644\u064b\u0627 \u0628\u064a\u0646\u0647\u0645\u0627.<\/p>\n<p dir=\"rtl\">\u0647\u0630\u0627 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u064a\u0624\u062f\u064a \u0625\u0644\u0649:<\/p>\n<ul dir=\"rtl\">\n<li>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644<\/li>\n<li>\u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/li>\n<li>\u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644\u0627\u062a \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/li>\n<li>\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0648\u0644\u0627\u0621<\/li>\n<\/ul>\n<p dir=\"rtl\">\u0639\u0646\u062f\u0645\u0627 \u064a\u0639\u0645\u0644 \u0627\u0644\u0641\u0631\u064a\u0642\u0627\u0646 \u0628\u0645\u0646\u0637\u0642 \u0648\u0627\u062d\u062f \u0648\u0631\u0624\u064a\u0629 \u0645\u0648\u062d\u062f\u0629\u060c \u062a\u062a\u062d\u0648\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0646 \u0645\u062c\u0631\u062f \u0628\u0627\u0626\u0639 \u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0644\u0649 <strong>\u0635\u0627\u0646\u0639 \u0642\u064a\u0645\u0629 \u062d\u0642\u064a\u0642\u064a\u0629<\/strong>.<\/p>\n<h2 dir=\"rtl\">\u0625\u0646 \u0641\u0647\u0645 <strong>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/strong> \u0644\u064a\u0633 \u0645\u0633\u0623\u0644\u0629 \u0646\u0638\u0631\u064a\u0629\u060c \u0628\u0644 \u0636\u0631\u0648\u0631\u0629 \u0625\u062f\u0627\u0631\u064a\u0629 \u0644\u0643\u0644 \u0634\u0631\u0643\u0629 \u062a\u0633\u0639\u0649 \u0644\u0644\u0646\u0645\u0648 \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0647\u0648 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0630\u064a \u064a\u062e\u0644\u0642 \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u064a\u064f\u0639\u062f \u0627\u0644\u0633\u0648\u0642\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0645\u062b\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0648\u0651\u0644 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 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\u0628\u0639\u062f\u0645 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0627\u0644\u0623\u062c\u0644 \u0641\u0642\u0637. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062c\u064a\u062f \u0642\u062f \u0644\u0627 \u064a\u064f\u063a\u0644\u0642 \u0635\u0641\u0642\u0629 \u0627\u0644\u064a\u0648\u0645\u060c \u0644\u0643\u0646\u0647 \u064a\u0636\u0645\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0633\u0645\u0643 \u0647\u0648 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0648\u0644 \u063a\u062f\u064b\u0627. \u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648\u0644\u064b\u0627\u060c \u0648\u0633\u062a\u0623\u062a\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0643\u0646\u062a\u064a\u062c\u0629 \u0637\u0628\u064a\u0639\u064a\u0629 \u0644\u0630\u0644\u0643.<\/p>\n<h4 dir=\"rtl\" style=\"text-align: right;\">\u0645\u0631\u0627\u062c\u0639 \u0648\u0645\u0635\u0627\u062f\u0631 \u064a\u0645\u0643\u0646\u0643\u0645 \u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u064a\u0647\u0627:<\/h4>\n<p style=\"text-align: left;\">\n<a href=\"https:\/\/doi.org\/10.54254\/2754-1169\/67\/20241317\">Du, Z. (2024). <em data-start=\"249\" data-end=\"295\">Which is more important, marketing or sales?<\/em> <em data-start=\"296\" data-end=\"354\">Advances in Economics, Management and Political Sciences<\/em>, 67.\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16846190\/\">South &amp; East Metropolitan Health Service Library. (n.d.). <em data-start=\"507\" data-end=\"549\">Ending the war between Sales &amp; Marketing<\/em>. <em data-start=\"551\" data-end=\"559\">PubMed<\/em>.\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.coursera.org\/articles\/marketing-vs-sales\">Coursera Staff. (2025, July 20). <em data-start=\"678\" data-end=\"723\">Marketing vs. Sales: What\u2019s the Difference?<\/em> Coursera.<\/a><\/p>\n<p><a href=\"https:\/\/arxiv.org\/abs\/2008.06809\">The Oxford Handbook of Strategic Sales and Sales Management<\/a><\/p>\n<h4 dir=\"rtl\" style=\"text-align: right;\">\u064a\u0645\u0643\u0646\u0643\u0645 \u0642\u0631\u0627\u0621\u0629:<\/h4>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d8%a7%d9%84%d9%85%d9%81%d9%87%d9%88%d9%85%d8%8c-%d8%a7%d9%84%d8%a3%d9%87%d9%85%d9%8a%d8%a9%d8%8c-%d9%88%d8%a7%d9%84\/\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a: \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u060c \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4 dir=\"rtl\" style=\"text-align: center;\" data-start=\"3740\" data-end=\"3850\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/contact\/\">\u0645\u0647\u062a\u0645 \u062a\u0637\u0648\u0651\u0631 \u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0648 \u062a\u062d\u062a\u0627\u062c \u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f \u0627\u062d\u062c\u0632 \u0627\u0633\u062a\u0634\u0627\u0631\u062a\u0643 \u0627\u0644\u0622\u0646<\/a><\/h4>","protected":false},"excerpt":{"rendered":"<p>\u064a\u064f\u0639\u062f \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u0627\u0621 \u0641\u0647\u0645\u0647\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0623\u0639\u0645\u0627\u0644\u060c \u0631\u063a\u0645 \u062a\u0623\u062b\u064a\u0631\u0647 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 &hellip; <\/p>","protected":false},"author":1,"featured_media":34971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[4],"tags":[14,47,17,48,19,84,29,50,58,77,20,59,12,73,44,69,78,83,42,32,33,51,36],"class_list":["post-34970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights--","tag-hospitality","tag-hotel","tag-human-resource","tag-management","tag-marketing","tag-sales","tag-sustainability","tag-50","tag-58","tag-77","tag-20","tag-59","tag-12","tag-73","tag-44","tag-69","tag-78","tag-83","tag-42","tag-32","tag-33","tag-51","tag-36","image-hover-transition-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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