{"id":34940,"date":"2025-11-24T12:19:10","date_gmt":"2025-11-24T12:19:10","guid":{"rendered":"https:\/\/caesarhakimeh.com\/?p=34940"},"modified":"2025-11-24T12:19:10","modified_gmt":"2025-11-24T12:19:10","slug":"%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4","status":"publish","type":"post","link":"https:\/\/caesarhakimeh.com\/ar\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\/","title":{"rendered":"\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629: \u0623\u0628\u0631\u0632 \u0623\u0633\u0628\u0627\u0628 \u0641\u0634\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0646\u062f 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\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u064a\u0642\u0639\u0648\u0646 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 <strong data-start=\"501\" data-end=\"528\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0633\u0628\u0628 \u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a\u060c \u0627\u0646\u062e\u0641\u0627\u0636 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u060c \u0648\u062a\u0631\u0627\u062c\u0639 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u062d\u0645\u0644\u0627\u062a.<\/p>\n<p dir=\"rtl\" data-start=\"606\" data-end=\"773\">\u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644 \u064a\u0633\u062a\u0639\u0631\u0636 \u0628\u0634\u0643\u0644 \u062a\u062d\u0644\u064a\u0644\u064a \u0623\u0647\u0645 <strong data-start=\"640\" data-end=\"667\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0636\u0639\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c\u060c \u0645\u0639 \u0634\u0631\u062d \u0639\u0644\u0645\u064a \u0648\u0639\u0645\u0644\u064a \u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u062c\u0646\u0628\u0647\u0627\u060c \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062f\u0639\u0645 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0628\u0645\u0631\u0627\u062c\u0639 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629.<\/p>\n<h2 dir=\"rtl\" data-start=\"780\" data-end=\"837\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642 \u0644\u0644\u062c\u0645\u0647\u0648\u0631: \u0623\u062d\u062f \u0623\u062e\u0637\u0631 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/h2>\n<p dir=\"rtl\" data-start=\"839\" data-end=\"1017\">\u064a\u064f\u0639\u062f \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0623\u062d\u062f \u0623\u0647\u0645 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0646\u062c\u0627\u062d \u0623\u0648 \u0641\u0634\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u064a\u064f\u062e\u0637\u0626 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0641\u064a \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0648\u0627\u0633\u0639 \u062c\u062f\u064b\u0627 \u0623\u0648 \u063a\u064a\u0631 \u0645\u0647\u062a\u0645 \u0641\u0639\u0644\u064a\u064b\u0627 \u0628\u0627\u0644\u0645\u0646\u062a\u062c.<\/p>\n<h3 dir=\"rtl\" data-start=\"1019\" data-end=\"1074\"><strong data-start=\"1023\" data-end=\"1074\">\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u0645\u0646 \u0623\u062e\u0637\u0631 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"1075\" data-end=\"1246\">\u062a\u0634\u064a\u0631 \u062f\u0631\u0627\u0633\u0629 \u0641\u064a <strong data-start=\"1089\" data-end=\"1124\">Journal of Advertising Research<\/strong> \u0625\u0644\u0649 \u0623\u0646 \u062f\u0642\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062a\u0631\u0641\u0639 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0625\u0639\u0644\u0627\u0646 \u0628\u0646\u0633\u0628\u0629 \u062a\u062a\u062c\u0627\u0648\u0632 70% \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0629<br data-start=\"1219\" data-end=\"1222\" \/><em data-start=\"1222\" data-end=\"1245\">(Calder et al., 2009)<\/em>.<\/p>\n<h3 dir=\"rtl\" data-start=\"1248\" data-end=\"1278\"><strong data-start=\"1252\" data-end=\"1278\">\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0646\u0651\u0628 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0623:<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"1279\" data-end=\"1426\">\n<li data-start=\"1279\" data-end=\"1321\">\n<p data-start=\"1281\" data-end=\"1321\">\u0628\u0646\u0627\u0621 <strong data-start=\"1286\" data-end=\"1313\">\u0634\u062e\u0635\u064a\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (Persona)<\/strong> \u0628\u062f\u0642\u0629.<\/p>\n<\/li>\n<li data-start=\"1322\" data-end=\"1363\">\n<p data-start=\"1324\" data-end=\"1363\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a Meta Audience Insights.<\/p>\n<\/li>\n<li data-start=\"1364\" data-end=\"1426\">\n<p data-start=\"1366\" data-end=\"1426\">\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0623\u0648 Google Analytics.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"1433\" data-end=\"1473\">2. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0628\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644: \u062e\u0637\u0623 \u0634\u0627\u0626\u0639 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/h2>\n<p dir=\"rtl\" data-start=\"1475\" data-end=\"1637\">\u0645\u0646 \u0623\u0628\u0631\u0632 <strong data-start=\"1483\" data-end=\"1510\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0644\u062f\u0649 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0647\u0648 \u0627\u0644\u0627\u0639\u062a\u0642\u0627\u062f \u0628\u0623\u0646 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u062a\u0639\u0646\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629. \u0644\u0643\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0627 \u0642\u064a\u0645\u0629 \u0644\u0647 \u0625\u0630\u0627 \u0644\u0645 \u064a\u0646\u062a\u062c \u0639\u0646\u0647 \u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0641\u0639\u0644\u064a\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"1639\" data-end=\"1666\"><strong data-start=\"1643\" data-end=\"1666\">\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0647\u0630\u0627 \u062e\u0637\u0623\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"1667\" data-end=\"1805\">\u00a0\u064a\u062c\u0628 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0630\u0648 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0644\u064a\u0633 \u0627\u0644\u0643\u0645\u064a\u0629\u060c \u0625\u0630 \u0623\u0646 \u0627\u0644\u0648\u0635\u0648\u0644 \u063a\u064a\u0631 \u0627\u0644\u0645\u0624\u0647\u0644 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0625\u0646\u0641\u0627\u0642 \u063a\u064a\u0631 \u0641\u0639\u0627\u0644 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"1807\" data-end=\"1836\"><strong data-start=\"1811\" data-end=\"1836\">\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0635\u062d\u064a\u062d:<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"1837\" data-end=\"1953\">\n<li data-start=\"1837\" data-end=\"1877\">\n<p data-start=\"1839\" data-end=\"1877\">\u0627\u062e\u062a\u064a\u0627\u0631 Optimization for Conversions.<\/p>\n<\/li>\n<li data-start=\"1878\" data-end=\"1911\">\n<p data-start=\"1880\" data-end=\"1911\">\u0636\u0628\u0637 Pixel \u0648\u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062d\u062f\u0627\u062b \u0628\u062f\u0642\u0629.<\/p>\n<\/li>\n<li data-start=\"1912\" data-end=\"1953\">\n<p data-start=\"1914\" data-end=\"1953\">\u062a\u062c\u0646\u0628 \u0627\u062e\u062a\u064a\u0627\u0631 Reach \u0625\u0644\u0627 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0639\u0648\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"1960\" data-end=\"2000\">3. \u062a\u0635\u0627\u0645\u064a\u0645 \u063a\u064a\u0631 \u062c\u0630\u0627\u0628\u0629: \u0645\u0646 \u0623\u0643\u062b\u0631 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627<\/h2>\n<p dir=\"rtl\" data-start=\"2002\" data-end=\"2180\">\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0647\u0648 \u0623\u0648\u0644 \u0645\u0627 \u064a\u0631\u0627\u0647 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0644\u0643\u0646\u0647 \u0623\u064a\u0636\u064b\u0627 \u0623\u062d\u062f \u0623\u0643\u062b\u0631 <strong data-start=\"2055\" data-end=\"2082\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0634\u064a\u0648\u0639\u064b\u0627.<br data-start=\"2090\" data-end=\"2093\" \/>\u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u064a\u0646\u0634\u0626\u0648\u0646 \u062a\u0635\u0627\u0645\u064a\u0645 \u0645\u0632\u062f\u062d\u0645\u0629 \u062c\u062f\u064b\u0627\u060c \u0623\u0648 \u0639\u0627\u062f\u064a\u0629 \u062c\u062f\u064b\u0627\u060c \u0623\u0648 \u063a\u064a\u0631 \u0645\u062a\u0646\u0627\u0633\u0642\u0629 \u0645\u0639 \u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"2182\" data-end=\"2226\"><strong data-start=\"2186\" data-end=\"2226\">\u0644\u0645\u0627\u0630\u0627 \u064a\u0624\u062b\u0631 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"2227\" data-end=\"2313\">\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0631\u064a\u0631 <strong data-start=\"2240\" data-end=\"2255\">Facebook IQ<\/strong>\u060c \u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f \u0645\u0635\u064a\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0641\u064a \u0623\u0648\u0644 \u062b\u0644\u0627\u062b \u062b\u0648\u0627\u0646\u064d \u0641\u0642\u0637 \u0645\u0646 \u0645\u0634\u0627\u0647\u062f\u062a\u0647.<\/p>\n<h3 dir=\"rtl\" data-start=\"2315\" data-end=\"2343\"><strong data-start=\"2319\" data-end=\"2343\">\u0643\u064a\u0641 \u0646\u062a\u062c\u0646\u0628 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0623\u061f<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"2344\" data-end=\"2466\">\n<li data-start=\"2344\" data-end=\"2373\">\n<p data-start=\"2346\" data-end=\"2373\">\u0627\u0639\u062a\u0645\u0627\u062f \u062a\u0635\u0645\u064a\u0645 \u0628\u0633\u064a\u0637 \u0648\u0645\u0628\u0627\u0634\u0631.<\/p>\n<\/li>\n<li data-start=\"2374\" data-end=\"2424\">\n<p data-start=\"2376\" data-end=\"2424\">\u0625\u0628\u0631\u0627\u0632 \u0627\u0644\u0642\u064a\u0645\u0629 \u0623\u0648 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0623\u0648\u0644 \u0627\u0644\u0645\u0634\u0647\u062f.<\/p>\n<\/li>\n<li data-start=\"2425\" data-end=\"2466\">\n<p data-start=\"2427\" data-end=\"2466\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 CTA \u0648\u0627\u0636\u062d \u0645\u062b\u0644: \u201c\u0627\u062d\u0635\u0644 \u0639\u0644\u064a\u0647 \u0627\u0644\u0622\u0646\u201d.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"2164\" data-end=\"2230\"><strong data-start=\"2166\" data-end=\"2228\">4. \u062a\u062c\u0627\u0647\u0644 \u0627\u062e\u062a\u0628\u0627\u0631 A\/B Testing: \u062e\u0637\u0623 \u0642\u0627\u062a\u0644 \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"2509\" data-end=\"2594\">\u0645\u0646 \u0623\u0643\u062b\u0631 <strong data-start=\"2517\" data-end=\"2544\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u062a\u0643\u0631\u0627\u0631\u064b\u0627 \u0647\u0648 \u0627\u0644\u0627\u0643\u062a\u0641\u0627\u0621 \u0628\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u062d\u062f \u062f\u0648\u0646 \u0627\u062e\u062a\u0628\u0627\u0631 \u0628\u062f\u0627\u0626\u0644.<\/p>\n<h3 dir=\"rtl\" data-start=\"2596\" data-end=\"2618\"><strong data-start=\"2600\" data-end=\"2618\">\u0644\u0645\u0627\u0630\u0627 A\/B \u0645\u0647\u0645\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"2619\" data-end=\"2723\">\u0628\u062d\u062b Google Marketing Research \u064a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0637\u0628\u0642 A\/B Testing \u062a\u062d\u0642\u0642 \u0623\u062f\u0627\u0621\u064b \u0623\u0641\u0636\u0644 \u0628\u0646\u0633\u0628\u0629 30% &#8211; 70%.<\/p>\n<h3 dir=\"rtl\" data-start=\"2725\" data-end=\"2752\"><strong data-start=\"2729\" data-end=\"2752\">\u0643\u064a\u0641 \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u061f<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"2753\" data-end=\"2879\">\n<li data-start=\"2753\" data-end=\"2792\">\n<p data-start=\"2755\" data-end=\"2792\">\u0627\u062e\u062a\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 2\u20133 \u0646\u0633\u062e \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n<\/li>\n<li data-start=\"2793\" data-end=\"2836\">\n<p data-start=\"2795\" data-end=\"2836\">\u063a\u064a\u0651\u0631 \u0627\u0644\u0639\u0646\u0648\u0627\u0646\u060c \u0627\u0644\u062a\u0635\u0645\u064a\u0645\u060c CTA\u060c \u0623\u0648 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<\/li>\n<li data-start=\"2837\" data-end=\"2879\">\n<p data-start=\"2839\" data-end=\"2879\">\u062f\u0639 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u064a\u0639\u0645\u0644 \u0623\u0633\u0628\u0648\u0639\u064b\u0627 \u0642\u0628\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"2546\" data-end=\"2607\"><strong data-start=\"2548\" data-end=\"2605\">5. \u0646\u0635\u0648\u0635 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0636\u0639\u064a\u0641\u0629: \u062e\u0637\u0623 \u062c\u0648\u0647\u0631\u064a \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"2936\" data-end=\"3085\">\u0627\u0644\u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a \u062c\u0632\u0621 \u0623\u0633\u0627\u0633\u064a \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u060c \u0644\u0643\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u064a\u0642\u0639\u0648\u0646 \u0641\u064a \u0623\u062d\u062f <strong data-start=\"3009\" data-end=\"3036\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0648\u0647\u0648 \u0643\u062a\u0627\u0628\u0629 \u0646\u0635\u0648\u0635 \u0637\u0648\u064a\u0644\u0629 \u0623\u0648 \u0645\u0628\u0647\u0645\u0629 \u0623\u0648 \u0628\u0644\u0627 \u0642\u064a\u0645\u0629 \u0648\u0627\u0636\u062d\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"3225\" data-end=\"3264\"><strong data-start=\"3229\" data-end=\"3264\">\u0643\u064a\u0641 \u062a\u0643\u062a\u0628 \u0646\u0635\u064b\u0627 \u0625\u0639\u0644\u0627\u0646\u064a\u064b\u0627 \u0641\u0639\u0651\u0627\u0644\u064b\u0627\u061f<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"3265\" data-end=\"3390\">\n<li data-start=\"3265\" data-end=\"3305\">\n<p data-start=\"3267\" data-end=\"3305\">\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u062b\u0645 \u0627\u0644\u062d\u0644 \u062b\u0645 \u0627\u0644\u0641\u0627\u0626\u062f\u0629.<\/p>\n<\/li>\n<li data-start=\"3306\" data-end=\"3342\">\n<p data-start=\"3308\" data-end=\"3342\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0644\u063a\u0629 \u0628\u0633\u064a\u0637\u0629 \u0648\u0645\u0648\u062c\u0647\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631.<\/p>\n<\/li>\n<li data-start=\"3343\" data-end=\"3390\">\n<p data-start=\"3345\" data-end=\"3390\">\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0628\u064a\u0646 \u0646\u0635 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"2899\" data-end=\"2962\"><strong data-start=\"2901\" data-end=\"2960\">6. \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u063a\u064a\u0631 \u062c\u0627\u0647\u0632\u0629:\u00a0<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"3442\" data-end=\"3574\">\u0642\u062f \u064a\u0643\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u062a\u0627\u0632\u064b\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u062a\u0641\u0634\u0644 \u0627\u0644\u062d\u0645\u0644\u0629 \u0628\u0633\u0628\u0628 landing page \u0633\u064a\u0626\u0629.<br data-start=\"3508\" data-end=\"3511\" \/>\u0648\u0647\u0630\u0627 \u0648\u0627\u062d\u062f \u0645\u0646 \u0623\u0643\u062b\u0631 <strong data-start=\"3529\" data-end=\"3556\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u062a\u062c\u0627\u0647\u0644\u0647\u0627.<\/p>\n<h3 dir=\"rtl\" data-start=\"3576\" data-end=\"3603\"><strong data-start=\"3580\" data-end=\"3603\">\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u062e\u0637\u0623 \u0642\u0627\u062a\u0644\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"3604\" data-end=\"3668\">\u062a\u0642\u0631\u064a\u0631 HubSpot \u064a\u0643\u0634\u0641 \u0623\u0646 70% \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u062a\u0641\u0634\u0644 \u0646\u062a\u064a\u062c\u0629 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0636\u0639\u064a\u0641\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"3670\" data-end=\"3705\"><strong data-start=\"3674\" data-end=\"3705\">\u0645\u0639\u0627\u064a\u064a\u0631 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0627\u0644\u0646\u0627\u062c\u062d\u0629:<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"3706\" data-end=\"3834\">\n<li data-start=\"3706\" data-end=\"3744\">\n<p data-start=\"3708\" data-end=\"3744\">\u0633\u0631\u0639\u0629 \u062a\u062d\u0645\u064a\u0644 \u0639\u0627\u0644\u064a\u0629 (\u0623\u0642\u0644 \u0645\u0646 3 \u062b\u0648\u0627\u0646\u064d).<\/p>\n<\/li>\n<li data-start=\"3745\" data-end=\"3764\">\n<p data-start=\"3747\" data-end=\"3764\">CTA \u0648\u0627\u0636\u062d \u0648\u0628\u0627\u0631\u0632.<\/p>\n<\/li>\n<li data-start=\"3765\" data-end=\"3803\">\n<p data-start=\"3767\" data-end=\"3803\">\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0631\u0633\u0627\u0644\u0629 \u0628\u064a\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u0635\u0641\u062d\u0629.<\/p>\n<\/li>\n<li data-start=\"3804\" data-end=\"3834\">\n<p data-start=\"3806\" data-end=\"3834\">\u0635\u0641\u062d\u0629 \u0645\u0647\u064a\u0623\u0629 \u0644\u0644\u0645\u0648\u0628\u0627\u064a\u0644 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"3236\" data-end=\"3315\"><strong data-start=\"3238\" data-end=\"3313\">7. \u0639\u062f\u0645 \u062a\u062b\u0628\u064a\u062a Meta Pixel \u0623\u0648 Google Tag: \u062e\u0637\u0623 \u062a\u0642\u0646\u064a \u064a\u062f\u0645\u0651\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"3887\" data-end=\"4003\">\u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0623 \u064a\u0642\u0648\u062f \u0625\u0644\u0649 \u062d\u0645\u0644\u0627\u062a \u201c\u0639\u0645\u064a\u0627\u0621\u201d\u060c \u0648\u0647\u0648 \u0645\u0646 \u0623\u062e\u0637\u0631 <strong data-start=\"3933\" data-end=\"3960\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0627\u0644\u062a\u064a \u062a\u0645\u0646\u0639 \u0627\u0644\u0645\u0633\u0648\u0651\u0642 \u0645\u0646 \u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n<h3 dir=\"rtl\" data-start=\"4129\" data-end=\"4157\"><strong data-start=\"4133\" data-end=\"4157\">\u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0623\u061f<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"4158\" data-end=\"4264\">\n<li data-start=\"4158\" data-end=\"4186\">\n<p data-start=\"4160\" data-end=\"4186\">\u062a\u062b\u0628\u064a\u062a Pixel \u0642\u0628\u0644 \u0623\u064a \u062d\u0645\u0644\u0629.<\/p>\n<\/li>\n<li data-start=\"4187\" data-end=\"4235\">\n<p data-start=\"4189\" data-end=\"4235\">\u062a\u0641\u0639\u064a\u0644 \u0623\u062d\u062f\u0627\u062b (Lead \u2013 Add to Cart \u2013 Purchase).<\/p>\n<\/li>\n<li data-start=\"4236\" data-end=\"4264\">\n<p data-start=\"4238\" data-end=\"4264\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 UTM \u0644\u062a\u062a\u0628\u0639 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"3590\" data-end=\"3658\"><strong data-start=\"3592\" data-end=\"3656\">8. \u0625\u064a\u0642\u0627\u0641 \u0627\u0644\u062d\u0645\u0644\u0629 \u0645\u0628\u0643\u0631\u064b\u0627:<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"4323\" data-end=\"4434\">\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u064a\u062a\u0633\u0631\u0639\u0648\u0646 \u0641\u064a \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u062e\u0644\u0627\u0644 24 \u0633\u0627\u0639\u0629 \u0641\u0642\u0637\u060c \u0645\u0645\u0627 \u064a\u0639\u062f \u0645\u0646 \u0623\u0628\u0631\u0632 <strong data-start=\"4406\" data-end=\"4433\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong>.<\/p>\n<h3 dir=\"rtl\" data-start=\"4436\" data-end=\"4458\"><strong data-start=\"4440\" data-end=\"4458\">\u0644\u0645\u0627\u0630\u0627 \u0647\u0630\u0627 \u062e\u0637\u0623\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"4459\" data-end=\"4528\">\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0629 Meta \u062a\u062d\u062a\u0627\u062c 50 conversion \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644 \u0644\u0644\u062e\u0631\u0648\u062c \u0645\u0646 Learning Phase.<\/p>\n<h3 dir=\"rtl\" data-start=\"4530\" data-end=\"4558\"><strong data-start=\"4534\" data-end=\"4558\">\u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628 \u0647\u0630\u0627 \u0627\u0644\u062e\u0637\u0623\u061f<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"4559\" data-end=\"4697\">\n<li data-start=\"4559\" data-end=\"4604\">\n<p data-start=\"4561\" data-end=\"4604\">\u0627\u062a\u0631\u0643 \u0627\u0644\u062d\u0645\u0644\u0629 \u062a\u0639\u0645\u0644 5\u20137 \u0623\u064a\u0627\u0645 \u062f\u0648\u0646 \u062a\u0639\u062f\u064a\u0644 \u0643\u0628\u064a\u0631.<\/p>\n<\/li>\n<li data-start=\"4605\" data-end=\"4656\">\n<p data-start=\"4607\" data-end=\"4656\">\u0644\u0627 \u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0641\u0627\u062c\u0626\u060c \u0628\u0644 \u0628\u0646\u0633\u0628\u0629 10\u201320%.<\/p>\n<\/li>\n<li data-start=\"4657\" data-end=\"4697\">\n<p data-start=\"4659\" data-end=\"4697\">\u0627\u0639\u062a\u0645\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062b\u0627\u0628\u062a\u0629 \u0623\u062b\u0646\u0627\u0621 \u0641\u062a\u0631\u0629 \u0627\u0644\u062a\u0639\u0644\u0645.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"4704\" data-end=\"4744\"><strong data-start=\"4707\" data-end=\"4744\">9. \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0628\u0644\u0627 \u0647\u062f\u0641 \u0648\u0627\u0636\u062d<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"4746\" data-end=\"4848\">\u062a\u0634\u063a\u064a\u0644 \u0625\u0639\u0644\u0627\u0646 \u062f\u0648\u0646 \u0647\u062f\u0641 \u0645\u062d\u062f\u062f \u064a\u064f\u0639\u062f \u0645\u0646 \u0623\u0647\u0645 <strong data-start=\"4783\" data-end=\"4810\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong>\u060c \u0644\u0623\u0646\u0647 \u064a\u0634\u062a\u062a \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0648\u064a\u0636\u0639\u0641 \u0627\u0644\u0646\u062a\u0627\u0626\u062c.<\/p>\n<h3 dir=\"rtl\" data-start=\"4964\" data-end=\"4994\"><strong data-start=\"4968\" data-end=\"4994\">\u0643\u064a\u0641 \u062a\u062d\u062f\u062f \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0635\u062d\u064a\u062d\u061f<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"4995\" data-end=\"5016\">\u0627\u062e\u062a\u0631 \u0648\u0627\u062d\u062f\u064b\u0627 \u0641\u0642\u0637 \u0645\u0646:<\/p>\n<ul dir=\"rtl\" data-start=\"5017\" data-end=\"5078\">\n<li data-start=\"5017\" data-end=\"5030\">\n<p data-start=\"5019\" data-end=\"5030\">Awareness<\/p>\n<\/li>\n<li data-start=\"5031\" data-end=\"5042\">\n<p data-start=\"5033\" data-end=\"5042\">Traffic<\/p>\n<\/li>\n<li data-start=\"5043\" data-end=\"5052\">\n<p data-start=\"5045\" data-end=\"5052\">Leads<\/p>\n<\/li>\n<li data-start=\"5053\" data-end=\"5068\">\n<p data-start=\"5055\" data-end=\"5068\">Conversions<\/p>\n<\/li>\n<li data-start=\"5069\" data-end=\"5078\">\n<p data-start=\"5071\" data-end=\"5078\">Sales<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"5085\" data-end=\"5131\"><strong data-start=\"5088\" data-end=\"5131\">10. \u062a\u062c\u0627\u0647\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 (Retargeting)<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"5133\" data-end=\"5228\">\u064a\u064f\u0639\u062f \u0625\u0647\u0645\u0627\u0644 \u0627\u0644\u0640 Retargeting \u0645\u0646 \u0623\u0643\u062b\u0631 <strong data-start=\"5168\" data-end=\"5195\">\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629<\/strong> \u0634\u064a\u0648\u0639\u064b\u0627 \u0631\u063a\u0645 \u0623\u0646\u0647 \u0623\u0647\u0645 \u0645\u0631\u0627\u062d\u0644 \u0627\u0644\u062d\u0645\u0644\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"5230\" data-end=\"5254\"><strong data-start=\"5234\" data-end=\"5254\">\u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0644\u0645\u064a\u0629:<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"5255\" data-end=\"5318\">\u062a\u0642\u0631\u064a\u0631 AdRoll \u0623\u0638\u0647\u0631 \u0623\u0646 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062a\u0632\u064a\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0646\u0633\u0628\u0629 150%.<\/p>\n<h3 dir=\"rtl\" data-start=\"5320\" data-end=\"5339\"><strong data-start=\"5324\" data-end=\"5339\">\u0643\u064a\u0641 \u062a\u0637\u0628\u0642\u0647\u0627\u061f<\/strong><\/h3>\n<ul dir=\"rtl\" data-start=\"5340\" data-end=\"5446\">\n<li data-start=\"5340\" data-end=\"5364\">\n<p data-start=\"5342\" data-end=\"5364\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639.<\/p>\n<\/li>\n<li data-start=\"5365\" data-end=\"5406\">\n<p data-start=\"5367\" data-end=\"5406\">\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0634\u0627\u0647\u062f\u0648\u0627 25% \u2013 75% \u0645\u0646 \u0627\u0644\u0641\u064a\u062f\u064a\u0648.<\/p>\n<\/li>\n<li data-start=\"5407\" data-end=\"5446\">\n<p data-start=\"5409\" data-end=\"5446\">\u0625\u0636\u0627\u0641\u0629 \u0639\u0631\u0636 \u062e\u0627\u0635 \u0623\u0648 \u062d\u0627\u0641\u0632 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0633\u0627\u062e\u0646.<\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"rtl\" data-start=\"5453\" data-end=\"5502\"><strong data-start=\"5455\" data-end=\"5502\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629: \u0643\u064a\u0641 \u062a\u062a\u062c\u0646\u0628 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629\u061f<\/strong><\/h2>\n<p dir=\"rtl\" data-start=\"5504\" data-end=\"5546\">\u0646\u062c\u0627\u062d \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0644\u064a\u0633 \u0635\u062f\u0641\u0629\u060c \u0628\u0644 \u0646\u062a\u064a\u062c\u0629:<\/p>\n<ul dir=\"rtl\" data-start=\"5547\" data-end=\"5653\">\n<li data-start=\"5547\" data-end=\"5567\">\n<p data-start=\"5549\" data-end=\"5567\">\u0641\u0647\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0629<\/p>\n<\/li>\n<li data-start=\"5568\" data-end=\"5582\">\n<p data-start=\"5570\" data-end=\"5582\">\u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0636\u062d<\/p>\n<\/li>\n<li data-start=\"5583\" data-end=\"5594\">\n<p data-start=\"5585\" data-end=\"5594\">\u0646\u0635 \u0645\u0624\u062b\u0631<\/p>\n<\/li>\n<li data-start=\"5595\" data-end=\"5611\">\n<p data-start=\"5597\" data-end=\"5611\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u0633\u062a\u0645\u0631<\/p>\n<\/li>\n<li data-start=\"5612\" data-end=\"5630\">\n<p data-start=\"5614\" data-end=\"5630\">\u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637 \u0642\u0648\u064a\u0629<\/p>\n<\/li>\n<li data-start=\"5631\" data-end=\"5653\">\n<p data-start=\"5633\" data-end=\"5653\">\u062a\u062a\u0628\u0639 \u062f\u0642\u064a\u0642 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/p>\n<\/li>\n<\/ul>\n<p dir=\"rtl\" data-start=\"5655\" data-end=\"5793\">\u062a\u062c\u0646\u0651\u0628 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u064a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u062c\u062f\u062f \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629\u060c \u062a\u062d\u0633\u064a\u0646 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629\u060c \u0648\u0628\u0646\u0627\u0621 \u062d\u0645\u0644\u0627\u062a \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0648\u0633\u0639.<\/p>\n<h3 dir=\"rtl\" data-start=\"2860\" data-end=\"3031\">\u0645\u0642\u0627\u0644\u0627\u062a \u0645\u0646 \u0627\u0644\u0633\u0644\u0633\u0644\u0629:<\/h3>\n<h5 dir=\"rtl\" data-start=\"2860\" data-end=\"3031\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d8%a7%d9%84%d8%b9%d8%b6%d9%88%d9%8a-%d9%88%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9\/\">\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0639\u0636\u0648\u064a \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629: \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647\u0645\u0627 \u0648\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645 \u0643\u0644 \u0645\u0646\u0647\u0645\u0627\u061f<\/a><\/h5>\n<h5 class=\"entry-title\" dir=\"rtl\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d8%a7%d9%84%d9%85%d9%81%d9%87%d9%88%d9%85%d8%8c-%d8%a7%d9%84%d8%a3%d9%87%d9%85%d9%8a%d8%a9%d8%8c-%d9%88%d8%a7%d9%84\/\" rel=\"bookmark\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a: \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u060c \u0627\u0644\u0623\u0647\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627<\/a><\/h5>\n<h5 class=\"entry-meta\" dir=\"rtl\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%b9%d9%88%d8%af%d8%a9-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a5%d9%84%d9%89-%d8%b3%d9%88%d8%b1%d9%8a%d8%a7\/\">\u0627\u0644\u0627\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0625\u0644\u0649 \u0633\u0648\u0631\u064a\u0627: \u0641\u0631\u0635\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 \u0644\u0644\u0646\u0645\u0648<\/a><\/h5>\n<h5 dir=\"rtl\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%aa%d8%ad%d8%af%d9%8a%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%b1%d9%82%d9%85%d9%8a-%d8%a7%d9%84%d8%b4%d8%b1%d9%82-%d8%a7%d9%84%d8%a3%d9%88%d8%b3%d8%b7\/\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637: \u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648<\/a><\/h5>\n<h5 dir=\"rtl\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%a5%d9%86%d8%b4%d8%a7%d8%a1-%d8%a5%d8%b9%d9%84%d8%a7%d9%86-%d9%85%d9%85%d9%88%d9%84-%d9%86%d8%a7%d8%ac%d8%ad\/\">\u0625\u0646\u0634\u0627\u0621 \u0625\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644 \u0646\u0627\u062c\u062d: \u062e\u0637\u0648\u0627\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629 (\u062f\u0644\u064a\u0644 \u0645\u0628\u0633\u0637)<\/a><\/h5>\n<h5 dir=\"rtl\"><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a7%d9%84%d8%ac%d9%85%d9%87%d9%88%d8%b1-%d8%a7%d9%84%d9%85%d8%b3%d8%aa%d9%87%d8%af%d9%81-%d8%b9%d9%84%d9%89-%d9%81%d9%8a%d8%b3%d8%a8%d9%88%d9%83-%d9%88%d8%a5%d9%86\/\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629<\/a><\/h5>\n<p>&nbsp;<\/p>\n<h3 dir=\"rtl\" data-start=\"5800\" data-end=\"5821\"><strong data-start=\"5802\" data-end=\"5821\">\u0645\u0631\u0627\u062c\u0639 \u0644\u0644\u062a\u0648\u0633\u0639 \u0648\u0627\u0644\u0627\u0637\u0644\u0627\u0639<\/strong><\/h3>\n<ol>\n<li dir=\"ltr\" data-start=\"5826\" data-end=\"5936\">\n<h6><a href=\"https:\/\/catalogimages.wiley.com\/images\/db\/pdf\/9780470119860.excerpt.pdf\">Calder, B. et al. (2009). Media Engagement and Advertising Effectiveness. <em data-start=\"5900\" data-end=\"5933\">Journal of Advertising Research<\/em>.<\/a><\/h6>\n<\/li>\n<li data-start=\"6138\" data-end=\"6192\">\n<h6><a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-stats\">HubSpot (2022). Landing Page Performance Benchmarks.<\/a><\/h6>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u0623\u0635\u0628\u062d\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0639\u0646\u0635\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0641\u0647\u064a \u062a\u062a\u064a\u062d \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0645\u0647\u0648\u0631 \u0636\u062e\u0645 \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0645\u0642\u0627\u0631\u0646\u0629 &hellip; <\/p>","protected":false},"author":1,"featured_media":34943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[4],"tags":[11,48,19,29,52,67,66,65,58,59,13],"class_list":["post-34940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights--","tag-digital-marketing","tag-management","tag-marketing","tag-sustainability","tag-52","tag-67","tag-66","tag-65","tag-58","tag-59","tag-13","image-hover-transition-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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Caesar Hakimeh - Luxury Hospitality Marketing &amp; Brand Consultant\" \/>\n<meta property=\"og:description\" content=\"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u0649 \u0623\u0628\u0631\u0632 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629 \u0627\u0644\u062a\u064a \u064a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u0648\u0646 \u0627\u0644\u062c\u062f\u062f \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0646\u0628\u0647\u0627 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u0628\u0643\u0641\u0627\u0621\u0629.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/caesarhakimeh.com\/ar\/\u0623\u062e\u0637\u0627\u0621-\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a-\u0627\u0644\u0645\u0645\u0648\u0644\u0629-\u0623\u0628\u0631\u0632-\u0623\u0633\u0628\u0627\u0628-\u0641\u0634\/\" \/>\n<meta property=\"og:site_name\" content=\"Caesar Hakimeh - Luxury Hospitality Marketing &amp; Brand Consultant\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-24T12:19:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/caesarhakimeh.com\/wp-content\/uploads\/2025\/11\/1763983560185.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0643\u064f\u062a\u0628 \u0628\u0648\u0627\u0633\u0637\u0629\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0648\u0642\u062a \u0627\u0644\u0642\u0631\u0627\u0621\u0629 \u0627\u0644\u0645\u064f\u0642\u062f\u0651\u0631\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u062f\u0642\u0627\u0626\u0642\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/#\\\/schema\\\/person\\\/41abdc33898bd47080acb44b30d7cb89\"},\"headline\":\"\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629: \u0623\u0628\u0631\u0632 \u0623\u0633\u0628\u0627\u0628 \u0641\u0634\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u062c\u062f\u062f\",\"datePublished\":\"2025-11-24T12:19:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/\"},\"wordCount\":80,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/#\\\/schema\\\/person\\\/7583ee6e49055170fedac95ad89bef7e\"},\"image\":{\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/caesarhakimeh.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/1763983560185.png\",\"keywords\":[\"Digital marketing\",\"management\",\"marketing\",\"Sustainability\",\"\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629\",\"\u0627\u0639\u0644\u0627\u0646 \u0639\u0636\u0648\u064a\",\"\u0627\u0639\u0644\u0627\u0646 \u0645\u062f\u0641\u0648\u0639\",\"\u0627\u0639\u0644\u0627\u0646 \u0645\u0645\u0648\u0644\",\"\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\",\"\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\",\"\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629\"],\"articleSection\":[\"Marketing Insights\"],\"inLanguage\":\"ar\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/\",\"url\":\"https:\\\/\\\/caesarhakimeh.com\\\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%85%d9%88%d9%84%d8%a9-%d8%a3%d8%a8%d8%b1%d8%b2-%d8%a3%d8%b3%d8%a8%d8%a7%d8%a8-%d9%81%d8%b4\\\/\",\"name\":\"\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629: \u0623\u0628\u0631\u0632 \u0623\u0633\u0628\u0627\u0628 \u0641\u0634\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u062c\u062f\u062f - 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