\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629 \u0648\u0627\u0644\u0648\u062c\u0647 \u0627\u0644\u062e\u0641\u064a \u0644\u0647\u0627 \u0647\u0644 \u0644\u0627\u062d\u0638\u062a \u064a\u0648\u0645\u064b\u0627 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u064a\u0642\u0648\u0644:<\/p>\n
\n“\u0627\u0644\u0633\u0639\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636 10,000 \u0644\u064a\u0631\u0629\u060c \u0648\u0628\u0639\u062f \u0627\u0644\u0639\u0631\u0636 \u0623\u0635\u0628\u062d 5,000 \u0644\u064a\u0631\u0629 \u0641\u0642\u0637!”<\/p>\n<\/blockquote>\n
\u0642\u062f \u064a\u0628\u062f\u0648 \u0647\u0630\u0627 \u0627\u0644\u0639\u0631\u0636 \u0645\u063a\u0631\u064a\u064b\u0627\u060c \u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0642\u062f \u064a\u0643\u0648\u0646 \u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0623\u0635\u0644\u064a \u062f\u0627\u0626\u0645\u064b\u0627 \u0647\u0648 5,000<\/strong>\u060c \u0648\u062a\u0645 \u0631\u0641\u0639\u0647 \u0645\u0624\u0642\u062a\u064b\u0627 \u0642\u0628\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u062e\u0644\u0642 \u0627\u0646\u0637\u0628\u0627\u0639 \u0628\u062e\u0635\u0645 \u0636\u062e\u0645. \u0647\u0630\u0647 \u0627\u0644\u0638\u0627\u0647\u0631\u0629 \u062a\u064f\u0639\u0631\u0641 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0633\u0645 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629<\/strong> (Fake Discounts)\u060c \u0648\u0647\u064a \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0645\u0636\u0644\u0644\u0629 \u0627\u0646\u062a\u0634\u0627\u0631\u064b\u0627 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n
\u0645\u0627 \u0647\u064a \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629\u061f<\/h2>\n
\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629 \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u062e\u0627\u062f\u0639\u0629<\/strong> \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0625\u064a\u0647\u0627\u0645 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0628\u0623\u0646\u0647 \u064a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0635\u0641\u0642\u0629 \u0645\u0645\u062a\u0627\u0632\u0629.
\u064a\u062a\u0645 \u0630\u0644\u0643 \u0639\u0628\u0631 \u0631\u0641\u0639 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0635\u0644\u064a \u0645\u0624\u0642\u062a\u064b\u0627<\/strong> \u062b\u0645 \u062a\u062e\u0641\u064a\u0636\u0647 \u0625\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0623\u0648 \u0642\u0631\u064a\u0628 \u0645\u0646\u0647\u060c \u0645\u0639 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 “\u062e\u0635\u0645 \u0643\u0628\u064a\u0631” \u0641\u064a \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/p>\n\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644:<\/p>\n
\n
- \n
\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0641\u0639\u0644\u064a: 5000<\/p>\n<\/li>\n
- \n
\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0648\u0647\u0645\u064a \u0642\u0628\u0644 \u0627\u0644\u0639\u0631\u0636: 10,000<\/p>\n<\/li>\n
- \n
\u0627\u0644\u0633\u0639\u0631 \u0628\u0639\u062f \u0627\u0644\u0639\u0631\u0636: 5000<\/p>\n<\/li>\n<\/ul>\n
\u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0638\u0646 \u0623\u0646\u0647 \u0648\u0641\u0631 50\u066a\u060c \u0628\u064a\u0646\u0645\u0627 \u0644\u0645 \u064a\u062d\u062f\u062b \u0623\u064a \u062a\u0648\u0641\u064a\u0631 \u0641\u0639\u0644\u064a.<\/p>\n
\u0644\u0645\u0627\u0630\u0627 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629\u061f<\/h2>\n
\u064a\u0644\u062c\u0623 \u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0639\u0628\u0631 \u0627\u0633\u062a\u063a\u0644\u0627\u0644 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0627\u0644\u0646\u0641\u0633\u064a\u0629<\/strong> \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643.
\u0628\u062d\u0633\u0628 \u062f\u0631\u0627\u0633\u0629 \u0646\u064f\u0634\u0631\u062a \u0641\u064a Journal of Consumer Research (2023)<\/em>\u060c \u0641\u0625\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u062a\u062e\u0644\u0642 \u0625\u062d\u0633\u0627\u0633\u064b\u0627 \u0628\u0627\u0644\u0641\u0631\u0635\u0629 \u0627\u0644\u0646\u0627\u062f\u0631\u0629<\/strong>\u060c \u0648\u062a\u062f\u0641\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631 \u0634\u0631\u0627\u0621 \u0641\u0648\u0631\u064a \u062f\u0648\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/p>\n\u0648\u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0623\u062e\u0631\u0649 \u0644\u0640 Della Bitta & Norberg (University of Rhode Island)<\/em>\u060c \u062a\u0628\u064a\u0651\u0646 \u0623\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0645\u0631\u062c\u0639\u064a\u0629<\/strong> \u062a\u0624\u062b\u0631 \u0628\u0642\u0648\u0629 \u0639\u0644\u0649 \u062a\u0635\u0648\u0631\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629\u061b \u0641\u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0633\u0639\u0631\u064b\u0627 \u0623\u0635\u0644\u064a\u064b\u0627 \u0645\u0631\u062a\u0641\u0639\u064b\u0627 \u0648\u0633\u0639\u0631\u064b\u0627 \u0645\u062e\u0641\u0636\u064b\u0627\u060c \u064a\u064f\u062b\u0628\u0651\u062a \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0631\u062a\u0641\u0639 \u0641\u064a \u0630\u0647\u0646\u0647 \u0643\u0645\u0642\u064a\u0627\u0633 \u0644\u0644\u062c\u0648\u062f\u0629\u060c \u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u064a\u0643\u0646 \u0648\u0627\u0642\u0639\u064a\u064b\u0627.<\/p>\n
\u0627\u0644\u0622\u0644\u064a\u0627\u062a \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0648\u0631\u0627\u0621 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629<\/h2>\n
1. \u0627\u0644\u062a\u062b\u0628\u064a\u062a \u0627\u0644\u0645\u0631\u062c\u0639\u064a (Reference Pricing)<\/strong><\/h3>\n
\u0627\u0644\u0639\u0642\u0644 \u0627\u0644\u0628\u0634\u0631\u064a \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0631\u062c\u0639 \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0633\u0639\u0631. \u0639\u0646\u062f\u0645\u0627 \u064a\u0631\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0634\u0637\u0648\u0628 (10,000)\u060c \u064a\u064f\u0635\u0628\u062d \u0647\u0648 \u0627\u0644\u0645\u0631\u062c\u0639 \u0627\u0644\u0646\u0641\u0633\u064a\u060c \u0641\u064a\u0628\u062f\u0648 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062c\u062f\u064a\u062f (5,000) \u0648\u0643\u0623\u0646\u0647 \u0635\u0641\u0642\u0629 \u0631\u0627\u0628\u062d\u0629.
\u0645\u0631\u062c\u0639: Della Bitta & Norberg, \u201cPrice Discount Perception\u201d, 2013.<\/em><\/p>\n2. \u0627\u0644\u0648\u0647\u0645 \u0627\u0644\u0627\u0633\u0645\u064a (Nominal Illusion)<\/strong><\/h3>\n
\u062f\u0631\u0627\u0633\u0629 \u0646\u064f\u0634\u0631\u062a \u0641\u064a Journal of Economic Interaction and Coordination (2021)<\/em> \u0623\u0648\u0636\u062d\u062a \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u064a\u062a\u0623\u062b\u0631\u0648\u0646 \u0628\u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0627\u0633\u0645\u064a\u0629 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0642\u064a\u0645\u062a\u0647\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629. \u0623\u064a \u0623\u0646\u0647\u0645 \u064a\u0646\u062c\u0630\u0628\u0648\u0646 \u0625\u0644\u0649 \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u062e\u0635\u0645 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0641\u0639\u0644\u064a.
\u0645\u0631\u062c\u0639: Morales & Fatas, \u201cPrice Competition and Nominal Illusion\u201d, 2021.<\/em><\/p>\n3. \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0644\u0644\u062a\u062e\u0641\u064a\u0636 (Discount Affect)<\/strong><\/h3>\n
\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u062a\u064f\u062b\u064a\u0631 \u0645\u0634\u0627\u0639\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0645\u062b\u0644 \u0627\u0644\u0633\u0639\u0627\u062f\u0629 \u0648\u0627\u0644\u0627\u0646\u062a\u0635\u0627\u0631\u060c \u0645\u0627 \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u0634\u0639\u0631 \u0623\u0646\u0647 “\u0641\u0627\u0632 \u0628\u0635\u0641\u0642\u0629”.
\u0644\u0643\u0646 \u0648\u0641\u0642 \u062f\u0631\u0627\u0633\u0629 \u0641\u064a Fashion and Textiles Journal (2018)<\/em>\u060c \u0647\u0630\u0627 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u064a\u062c\u0639\u0644 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u064a\u063a\u0641\u0644 \u0639\u0646 \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0648 \u0627\u0644\u062d\u0627\u062c\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c.
\u0645\u0631\u062c\u0639: Kim & Kim, \u201cEffects of price discount on consumers\u2019 perceptions\u201d, 2018.<\/em><\/p>\n\u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0627\u0644\u0633\u0644\u0628\u064a\u0629 \u0644\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629<\/h2>\n
1. \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/h3>\n
\u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u062a\u0634\u0641 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0623\u0646 \u0627\u0644\u062a\u062e\u0641\u064a\u0636 \u0644\u0645 \u064a\u0643\u0646 \u062d\u0642\u064a\u0642\u064a\u064b\u0627\u060c \u064a\u0641\u0642\u062f \u0627\u0644\u062b\u0642\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0648 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0646\u0639\u0643\u0633 \u0633\u0644\u0628\u064b\u0627 \u0639\u0644\u0649 \u0633\u0645\u0639\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0648\u0645\u0628\u064a\u0639\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629.<\/p>\n
2. \u062a\u0634\u0648\u064a\u0647 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0639\u0627\u062f\u0644\u0629<\/strong><\/h3>\n
\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0639 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0647\u0645\u064a\u0629 \u062a\u062e\u0644\u0642 \u0645\u0646\u0627\u0641\u0633\u0629 \u063a\u064a\u0631 \u0639\u0627\u062f\u0644\u0629\u060c \u062d\u064a\u062b \u062a\u0628\u062f\u0648 \u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u201c\u0623\u0631\u062e\u0635\u201d \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0627\u0644\u0635\u0627\u062f\u0642\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0639\u0631\u0636\u0648\u0646 \u0623\u0633\u0639\u0627\u0631\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n
3. \u0645\u062e\u0627\u0644\u0641\u0627\u062a \u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u062d\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629<\/strong><\/h3>\n
\u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062f\u0648\u0644\u060c \u062a\u064f\u0639\u062f \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629 \u0634\u0643\u0644\u0627\u064b \u0645\u0646 \u0623\u0634\u0643\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u0636\u0644\u0644<\/strong>.
\u0627\u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0641\u064a \u0627\u0644\u0627\u062a\u062d\u0627\u062f \u0627\u0644\u0623\u0648\u0631\u0648\u0628\u064a \u0645\u062b\u0644\u0627\u064b \u062a\u064f\u0644\u0632\u0645 \u0627\u0644\u062a\u062c\u0627\u0631 \u0628\u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0639\u0631 \u201c\u0627\u0644\u0633\u0627\u0628\u0642\u201d \u062d\u0642\u064a\u0642\u064a\u064b\u0627 \u0648\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0641\u0639\u0644\u0627\u064b \u0644\u0641\u062a\u0631\u0629 \u0645\u062d\u062f\u062f\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636.<\/p>\n\u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629\u061f<\/h2>\n
\n
- \n
\ud83d\udd0d \u0642\u0627\u0631\u0646 \u0627\u0644\u0623\u0633\u0639\u0627\u0631<\/strong>: \u0627\u0633\u062a\u062e\u062f\u0645 \u0645\u0648\u0627\u0642\u0639 \u0645\u0642\u0627\u0631\u0646\u0629 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629.<\/p>\n<\/li>\n
- \n
\ud83d\udcc5 \u0631\u0627\u0642\u0628 \u0627\u0644\u062a\u0648\u0642\u064a\u062a<\/strong>: \u0625\u0630\u0627 \u0644\u0627\u062d\u0638\u062a \u0623\u0646 \u201c\u0627\u0644\u0639\u0631\u0636\u201d \u064a\u062a\u0643\u0631\u0631 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u060c \u0641\u063a\u0627\u0644\u0628\u064b\u0627 \u0647\u0648 \u062a\u062e\u0641\u064a\u0636 \u062f\u0627\u0626\u0645 \u0648\u0644\u064a\u0633 \u0639\u0631\u0636\u064b\u0627 \u062d\u0642\u064a\u0642\u064a\u064b\u0627.<\/p>\n<\/li>\n
- \n
\ud83e\uddfe \u062a\u062d\u0642\u0642 \u0645\u0646 \u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0635\u0644\u064a<\/strong>: \u0647\u0644 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0642\u062f\u064a\u0645 \u0643\u0627\u0646 \u0645\u0648\u062c\u0648\u062f\u064b\u0627 \u0641\u0639\u0644\u0627\u064b \u0642\u0628\u0644 \u0627\u0644\u0639\u0631\u0636 \u0623\u0645 \u0638\u0647\u0631 \u0641\u0642\u0637 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u061f<\/p>\n<\/li>\n
- \n
\ud83d\udca1 \u0644\u0627 \u062a\u0646\u062e\u062f\u0639 \u0628\u0646\u0633\u0628\u0629 \u0627\u0644\u062e\u0635\u0645<\/strong>: 50\u066a \u0623\u0648 70\u066a \u0644\u0627 \u062a\u0639\u0646\u064a \u0634\u064a\u0626\u064b\u0627 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u062a\u0639\u0631\u0641 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636.<\/p>\n<\/li>\n<\/ol>\n
\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u062e\u0644\u0627\u0642\u064a: \u0628\u062f\u064a\u0644 \u0623\u0643\u062b\u0631 \u0627\u0633\u062a\u062f\u0627\u0645\u0629<\/h2>\n
\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u0628\u0646\u0627\u0621 \u062b\u0642\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0648\u0627\u0644\u0636\u064a\u0627\u0641\u0629<\/strong>\u060c \u0641\u0625\u0646 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0647\u064a \u0645\u0641\u062a\u0627\u062d \u0627\u0644\u0646\u062c\u0627\u062d.
\u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0635\u0627\u062f\u0631\u0629 \u0639\u0646 Harvard Business Review (2020)<\/em>\u060c \u062a\u0628\u064a\u0646 \u0623\u0646 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0627\u0644\u0645\u0633\u062a\u0639\u062f\u064a\u0646 \u0644\u062f\u0641\u0639 \u0623\u0633\u0639\u0627\u0631 \u0623\u0639\u0644\u0649 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0634\u0641\u0627\u0641\u0629<\/strong> \u064a\u062a\u0632\u0627\u064a\u062f\u0648\u0646 \u0633\u0646\u0648\u064a\u064b\u0627 \u0628\u0646\u0633\u0628\u0629 15%.<\/p>\n\u0646\u0635\u0627\u0626\u062d \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0642\u0628\u0644 \u0627\u0644\u062a\u0648\u0631\u0637 \u0641\u064a \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629:<\/h3>\n
\n
- \n
\u0644\u0627 \u062a\u0631\u0641\u0639 \u0627\u0644\u0633\u0639\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636 \u0628\u0647\u062f\u0641 \u0627\u0644\u062a\u0644\u0627\u0639\u0628.<\/p>\n<\/li>\n
- \n
\u0648\u0636\u0651\u062d \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0645\u062f\u0629 \u0627\u0644\u062a\u064a \u0643\u0627\u0646 \u0641\u064a\u0647\u0627 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u0635\u0644\u064a \u0645\u0637\u0628\u0642\u064b\u0627.<\/p>\n<\/li>\n
- \n
\u0631\u0643\u0651\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0636\u0627\u0641\u0629 \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0646\u0633\u0628\u0629 \u0627\u0644\u062e\u0635\u0645.<\/p>\n<\/li>\n
- \n
\u0627\u0633\u062a\u062e\u062f\u0645 \u0644\u063a\u0629 \u0648\u0627\u0636\u062d\u0629 \u0648\u0635\u0627\u062f\u0642\u0629 \u0641\u064a \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n
\u062f\u0631\u0648\u0633 \u0645\u0646 \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/h2>\n
\u0628\u0639\u0636 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0627\u062c\u0647\u062a \u063a\u0631\u0627\u0645\u0627\u062a \u0636\u062e\u0645\u0629 \u0628\u0633\u0628\u0628 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629<\/strong>.
\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0641\u0631\u0636\u062a \u0627\u0644\u0633\u0644\u0637\u0627\u062a \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0639\u0627\u0645 2017 \u063a\u0631\u0627\u0645\u0627\u062a \u0639\u0644\u0649 \u0645\u062a\u0627\u062c\u0631 \u0623\u0632\u064a\u0627\u0621 \u0634\u0647\u064a\u0631\u0629 \u0628\u0639\u062f \u0627\u0643\u062a\u0634\u0627\u0641 \u0623\u0646 \u201c\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0627\u0644\u0623\u0635\u0644\u064a\u0629\u201d \u0643\u0627\u0646\u062a \u0645\u0631\u0641\u0648\u0639\u0629 \u0644\u0623\u0633\u0627\u0628\u064a\u0639 \u0642\u0644\u064a\u0644\u0629 \u0641\u0642\u0637 \u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0645\u0648\u0633\u0645\u064a\u0629.
\u0647\u0630\u0627 \u0627\u0644\u0645\u062b\u0627\u0644 \u064a\u064f\u0638\u0647\u0631 \u0623\u0646 \u0627\u0644\u0635\u062f\u0642 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0642\u064a\u0645\u0629 \u0623\u062e\u0644\u0627\u0642\u064a\u0629 \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0636\u0631\u0648\u0631\u0629 \u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/strong>.<\/p>\n\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n
\u062a\u064f\u0638\u0647\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0628\u0648\u0636\u0648\u062d \u0623\u0646 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629<\/strong> \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062d\u064a\u0644\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0628\u0644 \u0645\u0645\u0627\u0631\u0633\u0629 \u0642\u062f \u062a\u064f\u0636\u0639\u0641 \u062b\u0642\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0648\u062a\u0624\u0630\u064a \u0633\u0645\u0639\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.
\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0648\u0627\u0639\u064a \u0627\u0644\u064a\u0648\u0645 \u0644\u0627 \u064a\u0646\u062c\u0630\u0628 \u0625\u0644\u0649 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0624\u0642\u062a\u0629 \u0628\u0642\u062f\u0631 \u0645\u0627 \u064a\u0646\u062c\u0630\u0628 \u0625\u0644\u0649 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629<\/strong>.<\/p>\n\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062a\u0633\u0648\u064a\u0642\u064a \u0645\u0647\u0646\u064a\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u0627\u0644\u0645\u0643\u0633\u0628 \u0627\u0644\u0642\u0635\u064a\u0631 \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0627\u0644\u062a\u0644\u0627\u0639\u0628 \u0641\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0644\u0627 \u064a\u0628\u0631\u0631 \u0627\u0644\u062e\u0633\u0627\u0631\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0641\u064a \u0627\u0644\u062b\u0642\u0629<\/strong>.
\u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0628\u0646\u064a \u0645\u0635\u062f\u0627\u0642\u064a\u062a\u0647\u0627 \u0628\u0627\u0644\u0635\u062f\u0642\u060c \u0644\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0636\u062e\u064a\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0641\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u0627 \u062a\u062a\u062d\u062f\u062b \u0639\u0646 \u0646\u0641\u0633\u0647\u0627.<\/p>\n\u064a\u0645\u0643\u0646\u0643\u0645 \u0642\u0631\u0627\u0621\u0629 : \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645: \u0643\u064a\u0641 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062e\u0633\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/a><\/p>\n
\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0644\u0645\u064a\u0629<\/h6>\n
\n
- \n
Della Bitta, A. J., & Norberg, P. A. (2013). Price Discount Perception: Consumers’ Numeric Interpretation of Semantic Price Claims.<\/em> University of Rhode Island.<\/a><\/h6>\n<\/li>\n
- \n
Morales, A. J., & Fatas, E. (2021). Price Competition and Nominal Illusion: Experimental Evidence and a Behavioural Model.<\/em> Journal of Economic Interaction and Coordination.<\/em><\/a><\/h6>\n<\/li>\n
- \n
Kim, H., & Kim, S. (2018). Effects of Price Discount on Consumers\u2019 Perceptions of Savings, Quality, and Value for Apparel Products.<\/em> Fashion and Textiles Journal.<\/em><\/h6>\n<\/li>\n
- \n
Harvard Business Review<\/em> (2020). The Case for Transparency in Retail Pricing.<\/em><\/h6>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"
\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u0648\u0647\u0645\u064a\u0629 \u0648\u0627\u0644\u0648\u062c\u0647 \u0627\u0644\u062e\u0641\u064a \u0644\u0647\u0627 \u0647\u0644 \u0644\u0627\u062d\u0638\u062a \u064a\u0648\u0645\u064b\u0627 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u064a\u0642\u0648\u0644: “\u0627\u0644\u0633\u0639\u0631 \u0642\u0628\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636 10,000 \u0644\u064a\u0631\u0629\u060c \u0648\u0628\u0639\u062f \u0627\u0644\u0639\u0631\u0636 \u0623\u0635\u0628\u062d 5,000 \u0644\u064a\u0631\u0629 … <\/p>","protected":false},"author":1,"featured_media":34936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[3],"tags":[48,19,29,52,67,66,65,58,20,12,62,42],"class_list":["post-34934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights--","tag-management","tag-marketing","tag-sustainability","tag-52","tag-67","tag-66","tag-65","tag-58","tag-20","tag-12","tag-62","tag-42","image-hover-transition-effect"],"yoast_head":"\n
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