{"id":34921,"date":"2025-11-05T10:24:03","date_gmt":"2025-11-05T10:24:03","guid":{"rendered":"https:\/\/caesarhakimeh.com\/?p=34921"},"modified":"2025-11-05T12:29:14","modified_gmt":"2025-11-05T12:29:14","slug":"%d8%ab%d9%82%d8%a7%d9%81%d8%a9-%d8%a7%d9%84%d9%82%d9%87%d9%88%d8%a9-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%b4%d8%b9%d9%88%d8%a8-%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%81%d9%87%d9%85%d9%87%d8%a7-%d8%b6%d8%b1","status":"publish","type":"post","link":"https:\/\/caesarhakimeh.com\/ar\/%d8%ab%d9%82%d8%a7%d9%81%d8%a9-%d8%a7%d9%84%d9%82%d9%87%d9%88%d8%a9-%d8%a8%d9%8a%d9%86-%d8%a7%d9%84%d8%b4%d8%b9%d9%88%d8%a8-%d9%84%d9%85%d8%a7%d8%b0%d8%a7-%d9%81%d9%87%d9%85%d9%87%d8%a7-%d8%b6%d8%b1\/","title":{"rendered":"\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628: \u0644\u0645\u0627\u0630\u0627 \u0641\u0647\u0645\u0647\u0627 \u0636\u0631\u0648\u0631\u064a \u0642\u0628\u0644 \u0627\u0641\u062a\u062a\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647\u061f"},"content":{"rendered":"<h1 dir=\"rtl\" data-start=\"215\" data-end=\"280\">\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628: \u0644\u0645\u0627\u0630\u0627 \u0641\u0647\u0645\u0647\u0627 \u0636\u0631\u0648\u0631\u064a \u0642\u0628\u0644 \u0627\u0641\u062a\u062a\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647\u061f<\/h1>\n<p dir=\"rtl\" data-start=\"282\" data-end=\"620\">\u0627\u0644\u0642\u0647\u0648\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0634\u0631\u0648\u0628\u060c \u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0634\u0639\u0648\u0628. \u0645\u0646 \u0637\u0642\u0648\u0633 \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c 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\u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628<\/strong> \u0644\u062a\u0635\u0645\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u062a\u062a\u0646\u0627\u063a\u0645 \u0645\u0639 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a.<\/p>\n<h2 dir=\"rtl\" data-start=\"627\" data-end=\"655\">\u0627\u0644\u0642\u0647\u0648\u0629: \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u062c\u0631\u062f \u0645\u0646\u062a\u062c<\/h2>\n<p dir=\"rtl\" data-start=\"657\" data-end=\"1098\">\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062a\u0633\u0648\u064a\u0642\u064a\u060c \u0627\u0644\u0642\u0647\u0648\u0629 \u0644\u064a\u0633\u062a \u0633\u0644\u0639\u0629 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u0639\u0627\u0637\u0641\u064a\u0629 \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<br data-start=\"723\" data-end=\"726\" \/>\u062a\u0634\u064a\u0631 \u062f\u0631\u0627\u0633\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 <em data-start=\"744\" data-end=\"844\">Consumers\u2019 Perceptions of Coffee Health Benefits and Motives for Coffee Consumption and Purchasing<\/em> \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062f\u0648\u0627\u0641\u0639 \u0648\u0631\u0627\u0621 \u0627\u0633\u062a\u0647\u0644\u0627\u0643 \u0627\u0644\u0642\u0647\u0648\u0629 \u062a\u062a\u0639\u062f\u0649 \u0627\u0644\u0645\u0630\u0627\u0642 \u0644\u062a\u0634\u0645\u0644 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u0646\u0641\u0633\u064a\u0629\u060c \u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u062c\u0632\u0621\u064b\u0627 \u0645\u0646 <strong data-start=\"947\" data-end=\"975\">\u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/strong>.<br data-start=\"976\" data-end=\"979\" \/>\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u0641\u0625\u0646 \u0646\u062c\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u062f\u0649 \u062a\u0648\u0627\u0641\u0642\u0647 \u0645\u0639 \u0627\u0644\u0647\u0648\u064a\u0629 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0647\u060c \u0648\u0644\u064a\u0633 \u0641\u0642\u0637 \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u0646 \u0623\u0648 \u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062f\u0627\u062e\u0644\u064a.<\/p>\n<h2 dir=\"rtl\" data-start=\"1105\" data-end=\"1138\">\u0627\u062e\u062a\u0644\u0627\u0641 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628<\/h2>\n<p dir=\"rtl\" data-start=\"1140\" data-end=\"1258\">\u062a\u062e\u062a\u0644\u0641 \u0639\u0627\u062f\u0627\u062a \u0627\u0633\u062a\u0647\u0644\u0627\u0643 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\u0643\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u0631\u0648\u062a\u064a\u0646 \u0627\u0644\u064a\u0648\u0645\u064a.<\/p>\n<\/li>\n<li data-start=\"1349\" data-end=\"1430\">\n<p data-start=\"1351\" data-end=\"1430\"><strong data-start=\"1351\" data-end=\"1361\">\u0641\u0631\u0646\u0633\u0627:<\/strong> \u0627\u0644\u0642\u0647\u0648\u0629 \u062a\u064f\u0642\u062f\u0651\u0645 \u0641\u064a \u0623\u062c\u0648\u0627\u0621 \u0647\u0627\u062f\u0626\u0629 \u0645\u0635\u062d\u0648\u0628\u0629 \u0628\u0627\u0644\u0643\u0631\u0648\u0627\u0633\u0648\u0646 \u0636\u0645\u0646 \u0637\u0642\u0633 \u0635\u0628\u0627\u062d\u064a \u0645\u0631\u064a\u062d.<\/p>\n<\/li>\n<li data-start=\"1431\" data-end=\"1500\">\n<p data-start=\"1433\" data-end=\"1500\"><strong data-start=\"1433\" data-end=\"1443\">\u062a\u0631\u0643\u064a\u0627:<\/strong> \u0627\u0644\u0642\u0647\u0648\u0629 \u0637\u0642\u0633 \u062a\u0631\u0627\u062b\u064a \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0627\u062a \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"1501\" data-end=\"1587\">\n<p data-start=\"1503\" data-end=\"1587\"><strong data-start=\"1503\" data-end=\"1521\">\u0627\u0644\u062e\u0644\u064a\u062c \u0627\u0644\u0639\u0631\u0628\u064a:<\/strong> \u0627\u0644\u0642\u0647\u0648\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u062a\u0631\u0645\u0632 \u0644\u0644\u0643\u0631\u0645 \u0648\u0627\u0644\u062a\u0642\u0627\u0644\u064a\u062f \u0627\u0644\u0623\u0635\u064a\u0644\u0629 \u0648\u062a\u064f\u0642\u062f\u0651\u0645 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u0633.<\/p>\n<\/li>\n<li data-start=\"1588\" data-end=\"1666\">\n<p data-start=\"1590\" data-end=\"1666\"><strong data-start=\"1590\" data-end=\"1602\">\u0627\u0644\u064a\u0627\u0628\u0627\u0646:<\/strong> \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 \u062a\u064f\u0628\u0631\u0632 \u0627\u0644\u062d\u0631\u0641\u064a\u0629 \u0648\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u062d\u0636\u064a\u0631 \u0648\u0627\u0644\u062a\u0642\u062f\u064a\u0645.<\/p>\n<\/li>\n<li data-start=\"1667\" data-end=\"1738\">\n<p data-start=\"1669\" data-end=\"1738\"><strong data-start=\"1669\" data-end=\"1690\">\u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629:<\/strong> \u062b\u0642\u0627\u0641\u0629 \u201c\u0627\u0644\u0642\u0647\u0648\u0629 \u0644\u0644\u0630\u0647\u0627\u0628\u201d \u062a\u0639\u0643\u0633 \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0633\u0631\u064a\u0639.<\/p>\n<\/li>\n<li data-start=\"1739\" data-end=\"1813\">\n<p data-start=\"1741\" data-end=\"1813\"><strong data-start=\"1741\" data-end=\"1752\">\u0627\u0644\u0633\u0648\u064a\u062f:<\/strong> \u0645\u0641\u0647\u0648\u0645 \u201cFika\u201d \u064a\u0639\u0628\u0651\u0631 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u062e\u0627\u0621 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u064a\u0648\u0645\u064a.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"rtl\" data-start=\"1815\" data-end=\"1938\">\u0647\u0630\u0647 \u0627\u0644\u0623\u0645\u062b\u0644\u0629 \u062a\u0628\u064a\u0651\u0646 \u0623\u0646 \u0627\u0644\u0642\u0647\u0648\u0629 \u0644\u064a\u0633\u062a \u0645\u0646\u062a\u062c\u064b\u0627 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0645\u0648\u062d\u062f\u064b\u0627\u060c \u0628\u0644 <strong data-start=\"1874\" data-end=\"1901\">\u0631\u0645\u0632 \u062b\u0642\u0627\u0641\u064a \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u0639\u0627\u0646\u064a<\/strong>\u060c \u064a\u062a\u063a\u064a\u0631 \u062d\u0633\u0628 \u0627\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0643\u0644 \u0628\u0644\u062f.<\/p>\n<h2 dir=\"rtl\" data-start=\"1945\" data-end=\"1978\">\u0627\u0644\u0628\u0639\u062f \u0627\u0644\u062b\u0642\u0627\u0641\u064a \u0641\u064a \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643<\/h2>\n<p dir=\"rtl\" data-start=\"1980\" data-end=\"2353\">\u064a\u0624\u0643\u062f \u0646\u0645\u0648\u0630\u062c \u0647\u0648\u0641\u0633\u062a\u064a\u062f \u0627\u0644\u062b\u0642\u0627\u0641\u064a (<em data-start=\"2008\" data-end=\"2024\">Hofstede, 2011<\/em>) \u0623\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u062a\u062d\u062f\u062f \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u062a\u062c\u0627\u0647 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0627\u0644\u062c\u0648\u062f\u0629\u060c \u0648\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<br data-start=\"2117\" data-end=\"2120\" \/>\u0643\u0645\u0627 \u062a\u0634\u064a\u0631 \u062f\u0631\u0627\u0633\u0629 \u0645\u0646\u0634\u0648\u0631\u0629 \u0641\u064a <em data-start=\"2145\" data-end=\"2153\">PubMed<\/em> \u0625\u0644\u0649 \u0623\u0646 <strong data-start=\"2161\" data-end=\"2207\">\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0632\u0627\u062c\u064a\u0629<\/strong> \u062a\u0624\u062b\u0631 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0644\u0649 \u0639\u0627\u062f\u0627\u062a \u0634\u0631\u0628 \u0627\u0644\u0642\u0647\u0648\u0629.<br data-start=\"2244\" data-end=\"2247\" \/>\u0644\u0630\u0644\u0643\u060c \u0641\u0625\u0646 \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 <strong data-start=\"2299\" data-end=\"2316\">\u062a\u0643\u064a\u064a\u0641 \u062a\u062c\u0631\u0628\u062a\u0647\u0627<\/strong> \u0645\u0639 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062b\u0642\u0627\u0641\u064a\u0629 \u0644\u062c\u0645\u0647\u0648\u0631\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/p>\n<h2 dir=\"rtl\" data-start=\"2360\" data-end=\"2398\">\u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0642\u0628\u0644 \u0627\u0641\u062a\u062a\u0627\u062d \u0643\u0627\u0641\u064a\u0647 \u0623\u0648 \u0627\u0633\u062a\u0642\u062f\u0627\u0645 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629<\/h2>\n<p dir=\"rtl\" data-start=\"2400\" data-end=\"2481\">\u0642\u0628\u0644 \u0627\u0641\u062a\u062a\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647\u060c \u0627\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0627\u0641\u0642 \u0645\u0634\u0631\u0648\u0639\u0643 \u0645\u0639 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a:<\/p>\n<ol dir=\"rtl\" data-start=\"2483\" data-end=\"2855\">\n<li data-start=\"2483\" data-end=\"2577\">\n<p data-start=\"2486\" data-end=\"2577\"><strong data-start=\"2486\" data-end=\"2511\">\u062a\u062d\u0644\u064a\u0644 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643:<\/strong> \u0627\u0643\u062a\u0634\u0641 \u0645\u0627\u0630\u0627 \u062a\u0645\u062b\u0644 \u0627\u0644\u0642\u0647\u0648\u0629 \u0644\u0644\u0646\u0627\u0633 \u2014 \u0639\u0627\u062f\u0629\u060c \u0637\u0642\u0633 \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0623\u0645 \u0648\u0633\u064a\u0644\u0629 \u0639\u0645\u0644\u061f<\/p>\n<\/li>\n<li data-start=\"2578\" data-end=\"2694\">\n<p data-start=\"2581\" data-end=\"2694\"><strong data-start=\"2581\" data-end=\"2599\">\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u062a\u062c\u0631\u0628\u0629:<\/strong> \u0635\u0645\u0645 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0645\u0634\u0631\u0648\u0628\u0627\u062a\u060c \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u062f\u064a\u0643\u0648\u0631 \u0628\u0645\u0627 \u064a\u0639\u0643\u0633 \u0627\u0644\u0630\u0648\u0642 \u0627\u0644\u0645\u062d\u0644\u064a \u062f\u0648\u0646 \u0627\u0644\u0625\u062e\u0644\u0627\u0644 \u0628\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629.<\/p>\n<\/li>\n<li data-start=\"2695\" data-end=\"2855\">\n<p data-start=\"2698\" data-end=\"2855\"><strong data-start=\"2698\" data-end=\"2719\">\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u062c\u0648\u0647\u0631:<\/strong> \u0643\u0645\u0627 \u0623\u0648\u0636\u062d <em data-start=\"2729\" data-end=\"2751\">Usunier &amp; Lee (2013)<\/em> \u0641\u064a \u0643\u062a\u0627\u0628\u0647\u0645\u0627 <em data-start=\"2763\" data-end=\"2790\">Marketing Across Cultures<\/em>\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u0648\u0637\u064a\u0646 \u0644\u0627 \u064a\u0639\u0646\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u060c \u0628\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u0645\u0627 \u064a\u062a\u0646\u0627\u0633\u0628 \u0645\u0639 \u0627\u0644\u062b\u0642\u0627\u0641\u0629.<\/p>\n<\/li>\n<\/ol>\n<h2 dir=\"rtl\" data-start=\"2862\" data-end=\"2889\">\u062f\u0631\u0648\u0633 \u0645\u0646 \u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628<\/h2>\n<p dir=\"rtl\" data-start=\"2891\" data-end=\"3236\">\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0641\u0634\u0644\u062a \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0628\u0633\u0628\u0628 \u062a\u062c\u0627\u0647\u0644\u0647\u0627 \u0644\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<br data-start=\"2973\" data-end=\"2976\" \/>\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0644\u0645 \u062a\u062d\u0642\u0642 \u0628\u0639\u0636 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0623\u0645\u0631\u064a\u0643\u064a\u0629 \u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0641\u064a \u0622\u0633\u064a\u0627\u060c \u0644\u0623\u0646 \u0623\u0633\u0644\u0648\u0628 \u201c\u0627\u0644\u0642\u0647\u0648\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629\u201d \u0644\u0645 \u064a\u0646\u0633\u062c\u0645 \u0645\u0639 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u062e\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629.<br data-start=\"3123\" data-end=\"3126\" \/>\u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0627\u0644\u062a\u064a \u0641\u0647\u0645\u062a <strong data-start=\"3156\" data-end=\"3183\">\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628<\/strong> \u0648\u0627\u0628\u062a\u0643\u0631\u062a \u062a\u062c\u0631\u0628\u0629 \u0645\u062d\u0644\u064a\u0629 \u0623\u0635\u064a\u0644\u0629 \u0627\u0633\u062a\u0637\u0627\u0639\u062a \u062a\u062d\u0642\u064a\u0642 \u0646\u062c\u0627\u062d \u0645\u0633\u062a\u062f\u0627\u0645.<\/p>\n<p dir=\"rtl\" data-start=\"3238\" data-end=\"3455\">\u062f\u0631\u0627\u0633\u0629 \u0628\u0639\u0646\u0648\u0627\u0646 <em data-start=\"3251\" data-end=\"3355\">Personal Factor and Consumer Purchase Intention: The Risen of Coffee Culture in Klang Valley, Malaysia<\/em> \u0623\u062b\u0628\u062a\u062a \u0623\u0646 \u0627\u0644\u0639\u0645\u0631 \u0648\u0627\u0644\u0645\u0647\u0646\u0629 \u0648\u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u062f\u0644 \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 <strong data-start=\"3427\" data-end=\"3454\">\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/strong>.<\/p>\n<p dir=\"rtl\" data-start=\"3474\" data-end=\"3757\">\u0646\u062c\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647 \u0644\u0627 \u064a\u0628\u062f\u0623 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0628\u0646 \u0623\u0648 \u0627\u0644\u0622\u0644\u0627\u062a\u060c \u0628\u0644 \u0645\u0646 <strong data-start=\"3528\" data-end=\"3559\">\u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628<\/strong>.<br data-start=\"3560\" data-end=\"3563\" \/>\u0627\u0644\u0642\u0647\u0648\u0629 \u062a\u062c\u0631\u0628\u0629 \u062b\u0642\u0627\u0641\u064a\u0629 \u0628\u0627\u0645\u062a\u064a\u0627\u0632\u060c \u062a\u0639\u0643\u0633 \u0627\u0644\u0642\u064a\u0645 \u0648\u0627\u0644\u0639\u0627\u062f\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0644\u0644\u0645\u062c\u062a\u0645\u0639.<br data-start=\"3628\" data-end=\"3631\" \/>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062f\u0631\u0627\u0633\u0629 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0648\u062a\u0643\u064a\u064a\u0641 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0645\u0639 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646\u0643 \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0644\u0627\u0645\u0633 \u0647\u0648\u064a\u0629 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u062a\u062d\u0642\u0642 \u0648\u0644\u0627\u0621 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f.<\/p>\n<h2 dir=\"rtl\" data-start=\"3764\" data-end=\"3779\">\u0646\u0635\u064a\u062d\u0629\u00a0\u062e\u0628\u064a\u0631 \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0648\u0641\u0647\u0645 \u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628<\/h2>\n<p dir=\"rtl\" data-start=\"3781\" data-end=\"4124\">\u0642\u0628\u0644 \u0623\u0646 \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a \u0643\u0627\u0641\u064a\u0647 \u0623\u0648 \u0648\u0643\u0627\u0644\u0629 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0644\u0627 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u0646\u0638\u0631\u064a\u0629 \u0641\u0642\u0637.<br data-start=\"3858\" data-end=\"3861\" \/>\u0642\u0645 \u0628\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0644\u0627\u062d\u0638 \u0633\u0644\u0648\u0643 \u0627\u0644\u0632\u0628\u0627\u0626\u0646\u060c \u0648\u062a\u062d\u062f\u062b \u0625\u0644\u0649 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646.<br data-start=\"3926\" data-end=\"3929\" \/>\u0627\u0639\u062a\u0645\u062f \u0639\u0644\u0649 <strong data-start=\"3939\" data-end=\"3959\">\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u064a\u062f\u0627\u0646\u064a<\/strong> \u0644\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u062a\u0639\u0627\u0645\u0644 \u0627\u0644\u0646\u0627\u0633 \u0645\u0639 \u0627\u0644\u0642\u0647\u0648\u0629\u060c \u062b\u0645 \u0635\u0645\u0645 \u062a\u062c\u0631\u0628\u0629 \u062a\u0639\u0628\u0651\u0631 \u0639\u0646 \u062b\u0642\u0627\u0641\u062a\u0647\u0645\u060c \u0644\u0627 \u062a\u0641\u0631\u0636 \u0639\u0644\u064a\u0647\u0645 \u062b\u0642\u0627\u0641\u0629 \u062c\u062f\u064a\u062f\u0629.<br data-start=\"4050\" data-end=\"4053\" \/>\u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0642\u0627\u0647\u064a \u064a\u0623\u062a\u064a \u0645\u0646 <strong data-start=\"4084\" data-end=\"4123\">\u0627\u0644\u062a\u0646\u0627\u063a\u0645 \u0645\u0639 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u0645\u0646 \u0627\u0644\u062a\u0641\u0648\u0642 \u0639\u0644\u064a\u0647\u0645<\/strong>.<\/p>\n<p dir=\"rtl\" data-start=\"3781\" data-end=\"4124\">\u0627\u0642\u0631\u0623 \u0623\u064a\u0636\u0627\u064b:<strong><a href=\"https:\/\/caesarhakimeh.com\/ar\/%d8%a3%d8%ae%d8%b7%d8%a7%d8%a1-%d8%a3%d8%b5%d8%ad%d8%a7%d8%a8-%d8%a7%d9%84%d9%85%d8%b7%d8%a7%d8%b9%d9%85\/\"> \u0623\u062e\u0637\u0627\u0621 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0637\u0627\u0639\u0645: \u062b\u0644\u0627\u062b\u0629 \u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629<\/a><\/strong><\/p>\n<h2 dir=\"rtl\" data-start=\"4131\" data-end=\"4141\">\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/h2>\n<ol>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"4146\" data-end=\"4342\"><a href=\"https:\/\/www.reaktionbooks.co.uk\/display.asp?ISB=9781789140917\">Morris, J. (2019). <em data-start=\"4165\" data-end=\"4191\">Coffee: A Global History<\/em>. Reaktion Books.<\/a><\/li>\n<li data-start=\"4347\" data-end=\"4661\"><a href=\"https:\/\/www.routledge.com\/The-World-of-Caffeine\/Weinberg-Bealer\/p\/book\/9780415927239\">Weinberg, B. A., &amp; Bealer, B. K. (2001). <em data-start=\"4388\" data-end=\"4469\">The World of Caffeine: The Science and Culture of the World&#8217;s Most Popular Drug<\/em>. Routledge<\/a>.<\/li>\n<li data-start=\"4666\" data-end=\"4852\"><a href=\"https:\/\/scholarworks.gvsu.edu\/orpc\/vol2\/iss1\/8\/\">Hofstede, G. (2011). <em data-start=\"4687\" data-end=\"4745\">Dimensionalizing Cultures: The Hofstede Model in Context<\/em>.<\/a><\/li>\n<li data-start=\"4857\" data-end=\"5106\"><a href=\"https:\/\/www.pearson.com\/en-us\/subject-catalog\/p\/consumer-behavior\/P200000004191\">Solomon, M. R. (2020). <em data-start=\"4880\" data-end=\"4926\">Consumer Behavior: Buying, Having, and Being<\/em>. Pearson.<\/a><\/li>\n<li data-start=\"5111\" data-end=\"5371\"><a href=\"https:\/\/www.pearson.com\/en-us\/subject-catalog\/p\/marketing-across-cultures\/P200000004190\">Usunier, J.-C., &amp; Lee, J. A. (2013). <em data-start=\"5148\" data-end=\"5175\">Marketing Across Cultures<\/em>. Pearson<\/a>.<\/li>\n<li data-start=\"5376\" data-end=\"5613\"><a href=\"https:\/\/fhtm.uitm.edu.my\/images\/jthca\/Vol14Issue2\/Chap_7.pdf\"><em data-start=\"5376\" data-end=\"5481\">Personal Factor and Consumer Purchase Intention: The Risen of Coffee Culture in Klang Valley, Malaysia.<\/em><\/a><\/li>\n<li style=\"text-align: left;\" data-start=\"5618\" data-end=\"5797\"><a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC8069606\/\"><em data-start=\"5618\" data-end=\"5687\">Consumer Choices and Habits Related to Coffee Consumption by Poles.<\/em><\/a><\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0642\u0647\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u0634\u0639\u0648\u0628: \u0644\u0645\u0627\u0630\u0627 \u0641\u0647\u0645\u0647\u0627 \u0636\u0631\u0648\u0631\u064a \u0642\u0628\u0644 \u0627\u0641\u062a\u062a\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647\u061f \u0627\u0644\u0642\u0647\u0648\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0645\u0634\u0631\u0648\u0628\u060c \u0628\u0644 \u062a\u062c\u0631\u0628\u0629 \u062b\u0642\u0627\u0641\u064a\u0629 \u0648\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u062a\u062e\u062a\u0644\u0641 &hellip; <\/p>","protected":false},"author":1,"featured_media":34923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[3],"tags":[26,14,48,19,15,29,50,20,80,70,82,32,81,51,40],"class_list":["post-34921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-insights--","tag-food-and-beverage","tag-hospitality","tag-management","tag-marketing","tag-restaurant","tag-sustainability","tag-50","tag-20","tag-80","tag-70","tag-82","tag-32","tag-81","tag-51","tag-40","image-hover-transition-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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\u0627\u0644\u0634\u0639\u0648\u0628: \u0644\u0645\u0627\u0630\u0627 \u0641\u0647\u0645\u0647\u0627 \u0636\u0631\u0648\u0631\u064a \u0642\u0628\u0644 \u0627\u0641\u062a\u062a\u0627\u062d \u0623\u064a \u0643\u0627\u0641\u064a\u0647\u061f - Caesar Hakimeh - Luxury Hospitality Marketing &amp; Brand 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