\u0647\u0644 \u0633\u0628\u0642 \u0623\u0646 \u0623\u0642\u0645\u062a \u0641\u064a \u0641\u0646\u062f\u0642 \u062a\u0631\u0643 \u0641\u064a\u0643 \u0623\u062b\u0631\u064b\u0627 \u0644\u0627 \u064a\u064f\u0646\u0633\u0649\u060c \u0628\u064a\u0646\u0645\u0627 \u0646\u0633\u064a\u062a \u0628\u0633\u0647\u0648\u0644\u0629 \u0639\u0634\u0631\u0627\u062a \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u0623\u062e\u0631\u0649\u061f \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0646\u0633\u062a\u0643\u0634\u0641 \u0627\u0644\u0623\u0633\u0631\u0627\u0631 \u0627\u0644\u0646\u0641\u0633\u064a\u0629 \u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0641\u0646\u062f\u0642<\/strong> \u0648\u0644\u0645\u0627\u0630\u0627 \u062a\u062a\u0641\u0648\u0651\u0642 \u0628\u0639\u0636 \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0641\u064a \u062a\u0631\u0643 \u0628\u0635\u0645\u0629 \u0644\u0627 \u062a\u064f\u0645\u062d\u0649 \u0641\u064a \u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0636\u064a\u0648\u0641.<\/p>\n \u0648\u0641\u0642\u064b\u0627 \u0644\u0642\u0627\u0646\u0648\u0646 “\u0627\u0644\u0642\u0645\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629” (Peak\u2013End Rule)<\/strong>\u060c \u0644\u0627 \u064a\u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627\u060c \u0628\u0644 \u064a\u062e\u062a\u0635\u0631\u0648\u0646\u0647\u0627 \u0641\u064a \u0644\u062d\u0638\u062a\u064a\u0646 \u0623\u0633\u0627\u0633\u064a\u062a\u064a\u0646:<\/p>\n \u0627\u0644\u0642\u0645\u0629:<\/strong> \u0623\u0643\u062b\u0631 \u0644\u062d\u0638\u0629 \u0625\u062b\u0627\u0631\u0629 \u0623\u0648 \u062a\u0623\u062b\u064a\u0631\u064b\u0627 (\u0633\u0648\u0627\u0621 \u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0623\u0648 \u0633\u0644\u0628\u064a\u0629).<\/p>\n<\/li>\n \u0627\u0644\u0646\u0647\u0627\u064a\u0629:<\/strong> \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0639\u0646\u062f \u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629.<\/p>\n<\/li>\n<\/ul>\n \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0641\u0646\u062f\u0642\u064b\u0627 \u064a\u062e\u0644\u0642 \u0644\u062d\u0638\u0629 \u0630\u0631\u0648\u0629 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629<\/strong> (\u0645\u062b\u0644 \u062a\u0631\u0642\u064a\u0629 \u063a\u064a\u0631 \u0645\u062a\u0648\u0642\u0639\u0629 \u0623\u0648 \u0645\u0641\u0627\u062c\u0623\u0629 \u062a\u0631\u062d\u064a\u0628\u064a\u0629)\u060c \u0648\u064a\u0646\u0647\u064a \u0627\u0644\u0625\u0642\u0627\u0645\u0629 \u0628\u062a\u0648\u062f\u064a\u0639 \u062f\u0627\u0641\u0626 \u0648\u062e\u062f\u0645\u0629 \u0633\u0631\u064a\u0639\u0629\u060c \u0633\u064a\u0628\u0642\u0649 \u0645\u062d\u0641\u0648\u0631\u064b\u0627 \u0641\u064a \u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0636\u064a\u0641.<\/p>\n \u0645\u062b\u0627\u0644: \u0641\u0646\u062f\u0642 \u064a\u0642\u062f\u0645 \u0628\u0637\u0627\u0642\u0629 \u0634\u0643\u0631 \u0645\u0643\u062a\u0648\u0628\u0629 \u0628\u062e\u0637 \u0627\u0644\u064a\u062f \u0639\u0646\u062f \u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062e\u0631\u0648\u062c \u064a\u062e\u0644\u0642 \u0646\u0647\u0627\u064a\u0629 \u0645\u0624\u062b\u0631\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u062a\u0630\u0643\u0631.<\/p>\n<\/blockquote>\n \u0627\u0644\u062d\u0648\u0627\u0633 \u0627\u0644\u062e\u0645\u0633<\/strong> \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u062a\u0643\u0648\u064a\u0646 \u0627\u0644\u0630\u0643\u0631\u064a\u0627\u062a. \u0641\u0627\u0644\u0631\u0627\u0626\u062d\u0629 \u0627\u0644\u0645\u0645\u064a\u0632\u0629\u060c \u0648\u0627\u0644\u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0647\u0627\u062f\u0626\u0629\u060c \u0648\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0627\u0644\u062f\u0627\u0641\u0626\u0629\u060c \u0643\u0644\u0647\u0627 \u062a\u062b\u064a\u0631 \u0627\u0644\u0639\u0648\u0627\u0637\u0641 \u0648\u062a\u0631\u0628\u0637 \u0627\u0644\u0636\u064a\u0641 \u0628\u0627\u0644\u0645\u0643\u0627\u0646 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0644\u0627 \u0648\u0627\u0639\u064d.<\/p>\n \u0627\u0644\u0634\u0645:<\/strong> \u0627\u0644\u0631\u0648\u0627\u0626\u062d \u062a\u0631\u062a\u0628\u0637 \u0645\u0628\u0627\u0634\u0631\u0629 \u0628\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0641\u064a \u0627\u0644\u062f\u0645\u0627\u063a (hippocampus). \u0644\u0630\u0644\u0643 \u062a\u064f\u0639\u0631\u0641 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 “\u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u0639\u0637\u0631\u064a\u0629” (Scent Branding) \u0628\u0623\u0646\u0647\u0627 \u0645\u0646 \u0623\u0642\u0648\u0649 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0630\u0643\u0651\u0631.<\/p>\n<\/li>\n \u0627\u0644\u0633\u0645\u0639 \u0648\u0627\u0644\u0644\u0645\u0633:<\/strong> \u0635\u0648\u062a \u0645\u0648\u0633\u064a\u0642\u0649 \u0627\u0644\u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0623\u0648 \u0645\u0644\u0645\u0633 \u0623\u0642\u0645\u0634\u0629 \u0627\u0644\u0633\u0631\u064a\u0631 \u0627\u0644\u0641\u0627\u062e\u0631 \u064a\u062e\u0644\u0642 \u0627\u0646\u0637\u0628\u0627\u0639\u064b\u0627 \u0645\u062a\u0643\u0627\u0645\u0644\u0627\u064b.<\/p>\n<\/li>\n \u0627\u0644\u0631\u0624\u064a\u0629:<\/strong> \u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0648\u0627\u0644\u0625\u0636\u0627\u0621\u0629 \u0648\u0627\u0644\u062f\u064a\u0643\u0648\u0631 \u062a\u0646\u0634\u0637 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0648\u062a\u0624\u062b\u0631 \u0641\u064a \u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u062a\u062c\u0631\u0628\u0629.<\/p>\n<\/li>\n<\/ul>\n \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u062a\u0633\u0648\u064a\u0642\u064b\u0627 \u062d\u0633\u064a\u064b\u0627 \u0645\u062a\u0648\u0627\u0632\u0646\u064b\u0627 \u062a\u064f\u062d\u0642\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u0623\u0639\u0644\u0649 \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0646\u0632\u0644\u0627\u0621<\/strong> \u0648\u0627\u0644\u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629<\/strong>.<\/p>\n<\/blockquote>\n \u064a\u062a\u0630\u0643\u0651\u0631 \u0627\u0644\u0636\u064a\u0641 \u0643\u064a\u0641 \u062c\u0639\u0644\u0647 \u0627\u0644\u0645\u0643\u0627\u0646 \u064a\u0634\u0639\u0631<\/em>\u060c \u0644\u0627 \u0643\u0645 \u0643\u0627\u0646\u062a \u0627\u0644\u063a\u0631\u0641\u0629 \u062c\u0645\u064a\u0644\u0629. \u0645\u0648\u0638\u0641 \u064a\u062a\u0630\u0643\u0631 \u0627\u0633\u0645 \u0627\u0644\u0636\u064a\u0641.<\/p>\n<\/li>\n \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0633\u0631\u064a\u0639\u0629 \u0644\u0637\u0644\u0628 \u062e\u0627\u0635.<\/p>\n<\/li>\n \u0623\u0648 \u062d\u062a\u0649 \u0627\u0628\u062a\u0633\u0627\u0645\u0629 \u0635\u0627\u062f\u0642\u0629 \u0623\u062b\u0646\u0627\u0621 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0629.<\/p>\n<\/li>\n<\/ul>\n \u0643\u0644\u0647\u0627 \u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u062e\u0644\u0642 \u0631\u0648\u0627\u0628\u0637 \u0639\u0627\u0637\u0641\u064a\u0629<\/strong> \u0628\u064a\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0627\u0644\u0639\u0644\u0627\u0645\u0629.<\/p>\n \u0627\u0644\u0625\u0646\u0633\u0627\u0646 \u064a\u062a\u0630\u0643\u0631 \u0645\u0627 \u0647\u0648 \u062c\u062f\u064a\u062f \u0623\u0648 \u0645\u0645\u064a\u0632. \u0637\u0631\u064a\u0642\u0629 \u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u062a\u064f\u062d\u062f\u062f \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u0629.<\/p>\n \u0648\u062f\u0627\u0639 \u0634\u062e\u0635\u064a \u0628\u0643\u0644\u0645\u0629 \u0634\u0643\u0631.<\/p>\n<\/li>\n \u0631\u0633\u0627\u0644\u0629 \u0628\u0631\u064a\u062f\u064a\u0629 \u0628\u0639\u062f \u0627\u0644\u0645\u063a\u0627\u062f\u0631\u0629.<\/p>\n<\/li>\n \u0639\u0631\u0636 \u062e\u0627\u0635 \u0644\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n \u0643\u0644\u0647\u0627 \u0639\u0646\u0627\u0635\u0631 \u062a\u064f\u0639\u064a\u062f \u062a\u0641\u0639\u064a\u0644 \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u062a\u0642\u0648\u0651\u064a \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u064a\u0644<\/strong>. \u062e\u0637\u0651\u0637 \u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0630\u0631\u0648\u0629<\/strong>: \u0627\u0628\u062a\u0643\u0631 \u062a\u062c\u0631\u0628\u0629 \u0645\u0641\u0627\u062c\u0626\u0629 \u0636\u0645\u0646 \u0627\u0644\u0625\u0642\u0627\u0645\u0629 (\u0647\u062f\u064a\u0629 \u0635\u063a\u064a\u0631\u0629\u060c \u062a\u0630\u0648\u0642 \u0645\u062c\u0627\u0646\u064a\u060c \u062a\u0631\u0642\u064a\u0629).<\/p>\n<\/li>\n \u0623\u0646\u0647\u0650 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0628\u0623\u0641\u0636\u0644 \u0634\u0643\u0644<\/strong>: \u0648\u062f\u0627\u0639 \u0645\u0645\u064a\u0632 \u064a\u0636\u0645\u0646 \u0628\u0642\u0627\u0621 \u0627\u0644\u0623\u062b\u0631 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a.<\/p>\n<\/li>\n \u0627\u0628\u0646\u0650 \u0647\u0648\u064a\u0629 \u062d\u0633\u064a\u0629 \u0641\u0631\u064a\u062f\u0629<\/strong>: \u0627\u0633\u062a\u062e\u062f\u0645 \u0631\u0627\u0626\u062d\u0629 \u062e\u0627\u0635\u0629\u060c \u0645\u0648\u0633\u064a\u0642\u0649 \u0645\u0645\u064a\u0632\u0629\u060c \u0648\u0625\u0636\u0627\u0621\u0629 \u0645\u062f\u0631\u0648\u0633\u0629.<\/p>\n<\/li>\n \u062f\u0631\u0651\u0628 \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0639\u0627\u0637\u0641\u064a<\/strong>: \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a \u0647\u0648 \u0633\u0631 \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629.<\/p>\n<\/li>\n \u0627\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0648\u0627\u0635\u0644<\/strong>: \u0623\u0631\u0633\u0644 \u0631\u0633\u0627\u0644\u0629 \u0634\u0643\u0631 \u0623\u0648 \u0639\u0631\u0636\u064b\u0627 \u0634\u062e\u0635\u064a\u064b\u0627 \u0628\u0639\u062f \u0627\u0644\u0625\u0642\u0627\u0645\u0629.<\/p>\n<\/li>\n \u0627\u062d\u0643\u0650 \u0642\u0635\u0629 \u0627\u0644\u0641\u0646\u062f\u0642<\/strong>: \u0627\u0644\u0642\u0635\u0635 \u062a\u0635\u0646\u0639 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u062a\u0632\u064a\u062f \u0627\u0644\u062a\u0630\u0643\u0651\u0631 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a \u0648\u0627\u0644\u0631\u0642\u0645\u064a.<\/p>\n<\/li>\n<\/ol>\n \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062e\u062f\u0645\u0629 \u0641\u0646\u062f\u0642\u064a\u0629\u060c \u0628\u0644 \u0641\u0646 \u0646\u0641\u0633\u064a \u0648\u0639\u0627\u0637\u0641\u064a<\/strong> \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u064f\u062e\u0632\u0651\u0646 \u0627\u0644\u0636\u064a\u0641 \u062a\u062c\u0631\u0628\u062a\u0647. \u0625\u0646 \u0643\u0646\u062a \u0645\u0647\u062a\u0645 \u0628\u0645\u062c\u0627\u0644 \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u064a\u0645\u0643\u0646\u0643 \u0642\u0631\u0627\u0621\u0629 \u0623\u064a\u0636\u0627\u064b:<\/p>\n \u0623\u0646\u0648\u0627\u0639 \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0641\u0646\u0627\u062f\u0642: \u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0623\u0645\u062b\u0644 \u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0627\u0644\u0641\u0646\u062f\u0642\u064a\u061f<\/a><\/p>\n \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0641\u064a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0646\u0627\u062f\u0642: \u0643\u064a\u0641 \u062a\u0635\u0646\u0639 \u0644\u062d\u0638\u0629 \u0627\u0644\u0627\u0646\u0628\u0647\u0627\u0631 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u064f\u0646\u0633\u0649\u061f<\/a><\/p>\n \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0634\u0627\u0639\u0631 \u0641\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629: \u0643\u064a\u0641 \u062a\u0628\u064a\u0639 \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0644\u0627 \u0627\u0644\u063a\u0631\u0641<\/a><\/p>\n \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0641\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629: \u0644\u0645\u0627\u0630\u0627 \u0646\u062a\u0630\u0643\u0651\u0631 \u0628\u0639\u0636 \u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0623\u0643\u062b\u0631 \u0645\u0646 \u063a\u064a\u0631\u0647\u0627\u061f \u0647\u0644 \u0633\u0628\u0642 \u0623\u0646 \u0623\u0642\u0645\u062a \u0641\u064a \u0641\u0646\u062f\u0642 \u062a\u0631\u0643 \u0641\u064a\u0643 \u0623\u062b\u0631\u064b\u0627 … <\/p>","protected":false},"author":1,"featured_media":34893,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[4],"tags":[14,47,19,29,20,73,24,70,72,44,69,36,71],"class_list":["post-34892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights--","tag-hospitality","tag-hotel","tag-marketing","tag-sustainability","tag-20","tag-73","tag-24","tag-70","tag-72","tag-44","tag-69","tag-36","tag-71","image-hover-transition-effect"],"yoast_head":"\n
\u0627\u0644\u062c\u0648\u0627\u0628 \u0644\u0627 \u064a\u0643\u0645\u0646 \u0641\u0642\u0637 \u0641\u064a \u0639\u062f\u062f \u0627\u0644\u0646\u062c\u0648\u0645 \u0623\u0648 \u0641\u062e\u0627\u0645\u0629 \u0627\u0644\u0623\u062b\u0627\u062b\u060c \u0628\u0644 \u0641\u064a \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0648\u0631\u0627\u0621 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0636\u064a\u0627\u0641\u0629\u060c <\/strong>\u0643\u064a\u0641 \u064a\u064f\u0635\u0627\u063a \u0627\u0644\u0634\u0639\u0648\u0631 \u062f\u0627\u062e\u0644 \u0630\u0647\u0646 \u0627\u0644\u0636\u064a\u0641\u060c \u0648\u0643\u064a\u0641 \u062a\u062a\u062d\u0648\u0644 \u0644\u062d\u0638\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u0625\u0644\u0649 \u0630\u0643\u0631\u064a\u0627\u062a \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f.<\/p>\n\u0642\u0627\u0646\u0648\u0646 \u0627\u0644\u0642\u0645\u0629 \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629: \u0623\u0633\u0627\u0633 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0641\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629<\/h2>\n
\n
\n
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\n
\n
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\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u062a\u064a \u062a\u064f\u062b\u064a\u0631 \u0645\u0634\u0627\u0639\u0631 \u0642\u0648\u064a\u0629:\u00a0 \u0633\u0639\u0627\u062f\u0629\u060c \u0627\u0645\u062a\u0646\u0627\u0646\u060c \u062f\u0647\u0634\u0629\u060c\u00a0 \u062a\u064f\u062e\u0632\u0651\u0646 \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629.<\/p>\n\n
\u00a0\u0627\u0644\u062a\u0641\u0631\u0651\u062f \u0648\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631: \u0627\u0644\u062f\u0645\u0627\u063a \u064a\u062d\u0628 \u0627\u0644\u0645\u062e\u062a\u0644\u0641<\/h2>\n
\u0641\u0646\u062f\u0642 \u064a\u0642\u062f\u0645 \u0641\u0643\u0631\u0629 \u0645\u062e\u062a\u0644\u0641\u0629\u00a0 \u062a\u0635\u0645\u064a\u0645 \u062c\u0631\u064a\u0621\u060c \u0646\u0634\u0627\u0637 \u063a\u064a\u0631 \u062a\u0642\u0644\u064a\u062f\u064a\u060c \u0623\u0648 \u0647\u062f\u064a\u0629 \u0645\u062d\u0644\u064a\u0629 \u2014 \u064a\u0635\u0628\u062d \u0639\u0644\u0627\u0645\u0629 \u0641\u0627\u0631\u0642\u0629 \u0641\u064a \u0630\u0647\u0646 \u0627\u0644\u0632\u0627\u0626\u0631.
\u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u062a\u062e\u0644\u0642 \u0645\u0627 \u064a\u064f\u0639\u0631\u0641 \u0628\u0640 \u0627\u0644\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u062f\u0631\u0627\u0643\u064a\u0629 (Perceptual Distinction)<\/strong>\u060c \u0623\u064a \u0623\u0646 \u0627\u0644\u0641\u0646\u062f\u0642 \u064a\u0635\u0628\u062d \u0645\u0631\u062c\u0639\u064b\u0627 \u0641\u064a \u0641\u0626\u0629 \u0645\u0639\u064a\u0646\u0629.<\/p>\n\u00a0\u0627\u0644\u0648\u062f\u0627\u0639 \u0627\u0644\u0630\u0643\u064a: \u0622\u062e\u0631 \u0627\u0646\u0637\u0628\u0627\u0639 \u064a\u062f\u0648\u0645<\/h2>\n
\n
\u0648\u0641\u0642\u064b\u0627 \u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0639\u0635\u0628\u064a\u060c \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0628\u0639\u062f \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u062a\u064f\u062b\u0628\u0651\u062a \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0628\u0646\u0633\u0628\u0629 \u062a\u0635\u0644 \u0625\u0644\u0649 40%.<\/p>\n\u0646\u0635\u0627\u0626\u062d \u0639\u0645\u0644\u064a\u0629 \u0644\u0644\u0641\u0646\u0627\u062f\u0642 \u0648\u0645\u062f\u064a\u0631\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629 \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u0641\u064a \u0627\u0644\u0636\u064a\u0627\u0641\u0629<\/h3>\n
\n
\u00a0\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\n
\u0627\u0644\u0641\u0646\u0627\u062f\u0642 \u0627\u0644\u062a\u064a \u062a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u0639\u0627\u0637\u0641\u0629\u060c \u0627\u0644\u062a\u0645\u064a\u0632 \u0627\u0644\u062d\u0633\u064a\u060c \u0648\u0627\u0644\u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0630\u0643\u064a\u0629<\/strong> \u0644\u0627 \u062a\u0643\u062a\u0641\u064a \u0628\u0631\u0636\u0627 \u0627\u0644\u0646\u0632\u0644\u0627\u0621\u00a0 \u0628\u0644 \u062a\u0635\u0646\u0639 \u0648\u0644\u0627\u0621\u064b \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u0648\u0633\u0645\u0639\u0629 \u062a\u064f\u0631\u0648\u0649 \u0634\u0641\u0647\u064a\u064b\u0627 \u0644\u0633\u0646\u0648\u0627\u062a.<\/p>\n\u00a0\u0627\u0644\u0645\u0631\u0627\u062c\u0639 \u0627\u0644\u0639\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/h2>\n
\n
Spence, C. (2022). Sensehacking the guest’s multisensory hotel experience.<\/em><\/h5>\n
Frontiers in Psychology<\/a><\/h5>\n<\/li>\n
Pine, B. J., & Gilmore, J. H. (1998). Welcome to the Experience Economy.<\/em>
Harvard Business Review<\/a><\/h5>\n<\/li>\nStudy: Do ambient scents in hotel guest rooms affect customers\u2019 emotions?<\/em>
ResearchGate<\/a><\/h5>\n<\/li>\nFraming hotel operations with the Peak-End Rule.<\/em>
eHotelier Insights<\/a><\/h5>\n<\/li>\nThe scent of success: how brands use smell to influence shoppers.<\/em>
The Guardian<\/a><\/h5>\n<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"