\u0631\u063a\u0645 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0631\u064a\u0639 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637\u060c \u0644\u0627 \u064a\u0632\u0627\u0644 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/strong> \u064a\u0648\u0627\u062c\u0647 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0627\u0644\u0645\u0634\u0647\u062f \u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u063a\u0631\u0628\u064a\u0629. \u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0628\u0639\u0636 \u0627\u0644\u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c\u064a\u0629 \u062a\u0645\u062a\u0644\u0643 \u0645\u0646\u0638\u0648\u0645\u0627\u062a \u0631\u0642\u0645\u064a\u0629 \u0645\u062a\u0642\u062f\u0645\u0629\u060c \u0644\u0627 \u062a\u0632\u0627\u0644 \u062f\u0648\u0644 \u0623\u062e\u0631\u0649 \u062a\u0639\u0627\u0646\u064a \u0645\u0646 \u0636\u0639\u0641 \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0627\u0631\u062a\u0641\u0627\u0639 \u062a\u0643\u0644\u0641\u062a\u0647\u060c \u0645\u0645\u0627 \u064a\u062d\u062f\u0651 \u0645\u0646 \u0641\u0627\u0639\u0644\u064a\u0629 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u062e\u0635\u0648\u0635\u064b\u0627 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u062a\u0645\u062f\u0629 \u0639\u0644\u0649 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629 (Google & Bain, 2022). \u062a\u0634\u064a\u0631 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0625\u0644\u0649 \u0623\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0645\u062d\u0644\u064a\u0629<\/strong> \u062a\u0644\u0639\u0628 \u062f\u0648\u0631\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0641\u064a \u062a\u0634\u0643\u064a\u0644 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (El-Bassiouny, 2014). \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629 \u0647\u0648 \u0646\u0642\u0635 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629<\/strong> \u0639\u0646 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0648\u062f \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0629 \u0627\u0644\u0645\u0641\u0631\u0648\u0636\u0629 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0639\u0644\u0649 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0631\u0642\u0645\u064a (Al-Quraan & Al-Adwan, 2020). \u062a\u0624\u0643\u062f \u062f\u0631\u0627\u0633\u0627\u062a \u0639\u062f\u0629 \u0623\u0646 \u0646\u0642\u0635 \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0647\u0648 \u0623\u062d\u062f \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u062a\u064a \u062a\u0639\u064a\u0642 \u062a\u0642\u062f\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 (Deloitte, 2023). \u0628\u064a\u0626\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u062a\u063a\u064a\u0651\u0631 \u062f\u0627\u0626\u0645. \u062a\u062d\u062f\u064a\u062b\u0627\u062a \u201c\u0645\u064a\u062a\u0627\u201d \u0648\u201c\u063a\u0648\u063a\u0644\u201d \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u064f\u062c\u0628\u0631 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0639\u0644\u0649 \u062a\u0639\u0644\u0651\u0645 \u0633\u0631\u064a\u0639 \u0648\u062a\u0643\u064a\u0651\u0641 \u062f\u0627\u0626\u0645<\/strong> (Dwivedi et al., 2021). \u0631\u063a\u0645 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u062a\u0633\u0648\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u0645\u0646\u0637\u0642\u0629\u060c \u0645\u0627 \u0632\u0627\u0644 \u0639\u0627\u0645\u0644 \u0627\u0644\u062b\u0642\u0629<\/strong> \u064a\u0634\u0643\u0651\u0644 \u0639\u0627\u0626\u0642\u064b\u0627 \u0623\u0645\u0627\u0645 \u0628\u0639\u0636 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u201c\u062a\u062d\u062f\u064a \u062a\u0642\u0646\u064a\u201d\u060c \u0628\u0644 \u0647\u0648 \u0631\u062d\u0644\u0629 \u062a\u0648\u0627\u0632\u0646 \u0628\u064a\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u0627\u0644\u062b\u0642\u0627\u0641\u0629<\/strong>. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637: \u0623\u0647\u0645 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0648\u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0631\u063a\u0645 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0633\u0631\u064a\u0639 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0648\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 … <\/p>","protected":false},"author":1,"featured_media":34866,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[4],"tags":[11,19,58,68,20,59,12],"class_list":["post-34864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights--","tag-digital-marketing","tag-marketing","tag-58","tag-68","tag-20","tag-59","tag-12","image-hover-transition-effect"],"yoast_head":"\n
\u0641\u0628\u064a\u0646 \u0636\u0639\u0641 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062a\u0628\u0627\u064a\u0646 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629\u060c \u064a\u0638\u0647\u0631 \u0645\u0632\u064a\u062c \u0645\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062a\u0637\u0644\u0628 \u0645\u0646 \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0630\u0643\u0627\u0621\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u064b\u0627 \u0648\u0641\u0647\u0645\u064b\u0627 \u0639\u0645\u064a\u0642\u064b\u0627 \u0644\u0644\u0633\u064a\u0627\u0642 \u0627\u0644\u0645\u062d\u0644\u064a<\/strong>.<\/p>\n\u00a01. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637: \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629<\/h3>\n
\u0647\u0630\u0627 \u0627\u0644\u062a\u0641\u0627\u0648\u062a \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0637\u0628\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0645\u0648\u062d\u062f\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0637\u0642\u0629.<\/p>\n\u00a02. \u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637<\/h3>\n
\u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0642\u062f \u062a\u064f\u0631\u0641\u0636 \u0628\u0639\u0636 \u0627\u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0625\u0630\u0627 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0646\u0633\u062c\u0645\u0629 \u0645\u0639 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0623\u0648 \u0627\u0644\u062f\u064a\u0646\u064a\u0629.
\u0643\u0645\u0627 \u0623\u0646 \u0648\u0639\u064a \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0627\u0644\u0631\u0642\u0645\u064a \u0644\u0627 \u064a\u0632\u0627\u0644 \u0645\u062a\u0641\u0627\u0648\u062a\u064b\u0627\u061b \u0641\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062a\u0639\u062a\u0628\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0645\u062c\u0631\u062f \u062a\u0648\u0627\u062c\u062f \u0634\u0643\u0644\u064a \u0639\u0644\u0649 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0623\u0648 \u0641\u064a\u0633\u0628\u0648\u0643 \u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u0627\u0636\u062d\u0629 (Hassan et al., 2015).<\/p>\n3. \u0636\u0639\u0641 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u062f\u0642\u0629<\/h3>\n
\u0648\u0647\u0630\u0627 \u064a\u062c\u0639\u0644 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u062a\u0635\u0645\u064a\u0645 \u062d\u0645\u0644\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0643\u0645\u0627 \u0647\u0648 \u0627\u0644\u062d\u0627\u0644 \u0641\u064a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u063a\u0631\u0628\u064a\u0629.<\/p>\n4. \u0642\u0644\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629<\/h3>\n
\u0648\u0631\u063a\u0645 \u062a\u0632\u0627\u064a\u062f \u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u062c\u0627\u0644\u060c \u0645\u0627 \u0632\u0627\u0644\u062a \u0627\u0644\u0641\u062c\u0648\u0629 \u0628\u064a\u0646 \u0627\u0644\u062a\u0639\u0644\u064a\u0645 \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a \u0648\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0636\u062d\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0628\u0623\u0633\u0644\u0648\u0628 \u062a\u0646\u0641\u064a\u0630\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0643\u0648\u0646\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a (Alalwan et al., 2017).<\/p>\n\u00a05. \u062a\u063a\u064a\u0651\u0631 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0648\u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631<\/h3>\n
\u0648\u0641\u064a \u0633\u0648\u0642 \u0633\u0631\u064a\u0639 \u0627\u0644\u0646\u0645\u0648 \u0643\u0645\u0646\u0637\u0642\u062a\u0646\u0627\u060c \u0623\u064a \u062a\u0623\u062e\u064a\u0631 \u0641\u064a \u0627\u0644\u062a\u0643\u064a\u0641 \u0642\u062f \u064a\u0639\u0646\u064a \u0641\u0642\u062f\u0627\u0646 \u0622\u0644\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0641\u064a \u0623\u064a\u0627\u0645 \u0645\u0639\u062f\u0648\u062f\u0629.<\/p>\n\u00a06. \u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a<\/h3>\n
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\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0641\u0639\u0651\u0627\u0644\u0629<\/a><\/h5>\n
\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629: \u0623\u0628\u0631\u0632 \u0623\u0633\u0628\u0627\u0628 \u0641\u0634\u0644 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0639\u0646\u062f \u0627\u0644\u0645\u0633\u0648\u0651\u0642\u064a\u0646 \u0627\u0644\u062c\u062f\u062f<\/a><\/h5>\n
\u0645\u0647\u062a\u0645 \u062a\u0637\u0648\u0651\u0631 \u0645\u0634\u0631\u0648\u0639\u0643 \u0623\u0648 \u062a\u062d\u062a\u0627\u062c \u0645\u0633\u0627\u0639\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u061f \u0627\u062d\u062c\u0632 \u0627\u0633\u062a\u0634\u0627\u0631\u062a\u0643 \u0627\u0644\u0622\u0646<\/a><\/h4>\n
\u0627\u0644\u0645\u0631\u0627\u062c\u0639:<\/strong><\/h3>\n
\n
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social Media in Marketing: A Review and Analysis of the Existing Literature.<\/em> Telematics and Informatics, 34(7), 1177\u20131190.<\/em><\/a><\/h6>\n<\/li>\n
Digital Marketing in Saudi Arabia: Trends, Challenges, and Opportunities<\/a><\/h6>\n<\/li>\n
Deloitte. (2023). Digital Transformation in the Middle East.<\/em><\/h6>\n<\/li>\n
Digital Marketing’s Effect on Middle East and North Africa<\/a><\/h6>\n<\/li>\n
Social Commerce in Saudi Arabia: Opportunities and Challenges<\/a><\/h6>\n<\/li>\n
Dwivedi, Y. K. et al. (2021). Setting the Future of Digital and Social Media Marketing Research.<\/em> International Journal of Information Management, 59.<\/em><\/a><\/h6>\n<\/li>\n
El-Bassiouny, N. (2014). The One-Billion-Plus Market: Understanding Islamic Marketing.<\/em> Journal of Business Research, 67(2), 42\u201349.<\/em><\/h6>\n<\/li>\n
Google & Bain & Company. (2022). E-commerce in MENA: Opportunities and Challenges.<\/em><\/h6>\n<\/li>\n
Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model.<\/em> Procedia – Social and Behavioral Sciences, 172, 262\u2013269.<\/em><\/h6>\n<\/li>\n
Hootsuite & We Are Social. (2025). Digital 2025: Middle East and North Africa Report.<\/em><\/h6>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"