{"id":34836,"date":"2025-09-28T22:01:49","date_gmt":"2025-09-28T22:01:49","guid":{"rendered":"https:\/\/caesarhakimeh.com\/?p=34836"},"modified":"2025-09-29T09:34:49","modified_gmt":"2025-09-29T09:34:49","slug":"%d8%a7%d9%84%d8%b9%d8%b1%d9%88%d8%b6-%d8%a7%d9%84%d9%82%d8%b5%d9%8a%d8%b1%d8%a9","status":"publish","type":"post","link":"https:\/\/caesarhakimeh.com\/ar\/%d8%a7%d9%84%d8%b9%d8%b1%d9%88%d8%b6-%d8%a7%d9%84%d9%82%d8%b5%d9%8a%d8%b1%d8%a9\/","title":{"rendered":"\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645: \u0643\u064a\u0641 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062e\u0633\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f"},"content":{"rendered":"<h1 dir=\"rtl\" data-start=\"184\" data-end=\"242\">\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645: \u0643\u064a\u0641 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062e\u0633\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f<\/h1>\n<p dir=\"rtl\" data-start=\"244\" data-end=\"542\"><strong data-start=\"244\" data-end=\"261\">\u062a\u062e\u064a\u0644 \u0647\u0627\u0644\u0645\u0634\u0647\u062f:<\/strong><br data-start=\"261\" data-end=\"264\" \/>\u0645\u062a\u062c\u0631 \u0623\u0644\u0628\u0633\u0629 \u064a\u0639\u0644\u0646 \u0639\u0646 &#8220;\u062a\u062e\u0641\u064a\u0636 50% \u0644\u064a\u0648\u0645\u064a\u0646 \u0641\u0642\u0637&#8221;. \u0641\u062c\u0623\u0629 \u0628\u062a\u0634\u0648\u0641 \u0627\u0644\u0632\u062d\u0645\u0629 \u0628\u0627\u0644\u0645\u062d\u0644: \u0627\u0644\u0646\u0627\u0633 \u0639\u0645 \u062a\u0641\u062a\u0634 \u0628\u0627\u0644\u0631\u0641\u0648\u0641\u060c \u0635\u0646\u0627\u062f\u064a\u0642 \u0627\u0644\u062f\u0641\u0639 \u0645\u0644\u064a\u0627\u0646\u0629\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0632\u0628\u0648\u0646 \u0627\u0644\u0644\u064a \u0645\u0627 \u0643\u0627\u0646 \u0645\u0641\u0643\u0631 \u064a\u0634\u062a\u0631\u064a \u0634\u064a\u060c \u0637\u0644\u0639 \u0645\u0639 \u0643\u064a\u0633\u064a\u0646.<br data-start=\"429\" data-end=\"432\" \/>\u0628\u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a\u060c \u0645\u0637\u0639\u0645 \u064a\u0639\u0644\u0646 &#8220;\u0648\u062c\u0628\u0629 \u0643\u0627\u0645\u0644\u0629 \u0628\u0646\u0635\u0641 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u064a\u0648\u0645 \u0641\u0642\u0637&#8221;. \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u0637\u0648\u0627\u0628\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0628\u0627\u0628\u060c \u0637\u0644\u0628\u0627\u062a \u062f\u0644\u064a\u0641\u0631\u064a \u0645\u0627 \u0639\u0645 \u062a\u0644\u062d\u0642.<\/p>\n<p dir=\"rtl\" data-start=\"544\" data-end=\"642\">\u0634\u0643\u0644\u0647\u0627 \u0636\u0631\u0628\u0629 \u0645\u0648\u0641\u0642\u0629\u060c \u0635\u062d\u061f \u0644\u0643\u0646 \u0628\u0639\u062f \u064a\u0648\u0645\u064a\u0646\u060c \u0628\u064a\u0631\u062c\u0639 \u0627\u0644\u0645\u062a\u062c\u0631 \u0623\u0648 \u0627\u0644\u0645\u0637\u0639\u0645 \u0644\u0644\u0648\u0636\u0639 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u2026 \u0648\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0623\u0633\u0648\u0623 \u0645\u0646 \u0642\u0628\u0644.<\/p>\n<hr dir=\"rtl\" data-start=\"644\" data-end=\"647\" \/>\n<h2 dir=\"rtl\" data-start=\"649\" data-end=\"679\">\u0644\u064a\u0634 \u0628\u062a\u0646\u062c\u062d \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u061f<\/h2>\n<ul dir=\"rtl\" data-start=\"680\" data-end=\"879\">\n<li data-start=\"680\" data-end=\"740\">\n<p data-start=\"682\" data-end=\"740\"><strong data-start=\"682\" data-end=\"712\">\u0627\u0644\u0625\u062d\u0633\u0627\u0633 \u0628\u0627\u0644\u0639\u062c\u0644\u0629 (Urgency):<\/strong> \u0627\u0644\u0632\u0628\u0648\u0646 \u0628\u064a\u062e\u0627\u0641 \u064a\u0636\u064a\u0639 \u0627\u0644\u0641\u0631\u0635\u0629.<\/p>\n<\/li>\n<li data-start=\"741\" data-end=\"800\">\n<p data-start=\"743\" data-end=\"800\"><strong data-start=\"743\" data-end=\"765\">\u0627\u0644\u0646\u062f\u0631\u0629 (Scarcity):<\/strong> &#8220;\u064a\u0648\u0645\u064a\u0646 \u0648\u0628\u0633&#8221; \u062a\u0639\u0646\u064a \u0627\u0644\u0639\u0631\u0636 \u0645\u0648 \u0645\u062a\u0643\u0631\u0631.<\/p>\n<\/li>\n<li data-start=\"801\" data-end=\"879\">\n<p data-start=\"803\" data-end=\"879\"><strong data-start=\"803\" data-end=\"831\">\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u062c\u0645\u0627\u0639\u064a (Buzz):<\/strong> \u0627\u0644\u0643\u0644 \u0628\u064a\u062d\u0643\u064a \u0639\u0646 \u0627\u0644\u0639\u0631\u0636\u060c \u0648\u0647\u0630\u0627 \u0644\u062d\u0627\u0644\u0647 \u062f\u0639\u0627\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"rtl\" data-start=\"881\" data-end=\"975\">\u062f\u0631\u0627\u0633\u0627\u062a \u062d\u062f\u064a\u062b\u0629 \u0628\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0639\u062c\u0644\u0629 \u0648\u0627\u0644\u0646\u062f\u0631\u0629 \u0628\u064a\u0648\u0644\u062f\u0648\u0627 \u0642\u0631\u0627\u0631\u0627\u062a \u0634\u0631\u0627\u0621 \u0627\u0646\u062f\u0641\u0627\u0639\u064a\u0629 \u062e\u0635\u0648\u0635\u064b\u0627 \u0628\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645.<\/p>\n<hr dir=\"rtl\" data-start=\"977\" data-end=\"980\" \/>\n<h2 dir=\"rtl\" data-start=\"982\" data-end=\"999\">\u0648\u064a\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0629\u061f<\/h2>\n<h3 dir=\"rtl\" data-start=\"1001\" data-end=\"1035\">1. <strong data-start=\"1008\" data-end=\"1033\">\u0627\u0633\u062a\u0642\u0637\u0627\u0628 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u063a\u0644\u0637<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"1036\" data-end=\"1258\">\u0641\u064a \u0645\u062a\u062c\u0631 \u0627\u0644\u0623\u0644\u0628\u0633\u0629: \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0644\u064a \u0627\u0634\u062a\u0631\u0648\u0627 \u0645\u0627 \u0628\u064a\u0634\u062a\u0631\u0648\u0627 \u0639\u0627\u062f\u0629 \u0645\u0646 \u0647\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u060c \u0628\u0633 \u0645\u0631\u0642\u0648\u0627 \u0635\u062f\u0641\u0629 \u0648\u0634\u0627\u0641\u0648\u0627 \u0627\u0644\u0633\u0639\u0631 \u0646\u0627\u0632\u0644. \u064a\u0648\u0645 \u064a\u0631\u062c\u0639 \u0627\u0644\u0633\u0639\u0631\u060c \u0628\u064a\u0631\u062c\u0639\u0648\u0627 \u064a\u062e\u062a\u0641\u0648\u0627. \u0647\u062f\u0648\u0644 \u0627\u0633\u0645\u0647\u0645 \u0628\u0640 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <strong data-start=\"1189\" data-end=\"1213\">Deal-Prone Customers<\/strong> (\u0632\u0628\u0627\u0626\u0646 \u0627\u0644\u0635\u0641\u0642\u0627\u062a) \u064a\u0644\u064a \u0628\u064a\u062a\u0646\u0642\u0644\u0648\u0627 \u0645\u0646 \u0639\u0631\u0636 \u0644\u0639\u0631\u0636.<\/p>\n<h3 dir=\"rtl\" data-start=\"1260\" data-end=\"1300\">2. <strong data-start=\"1267\" data-end=\"1298\">\u062a\u0622\u0643\u0644 \u0627\u0644\u0642\u064a\u0645\u0629 perceived value<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"1301\" data-end=\"1519\">\u0641\u064a \u0627\u0644\u0645\u0637\u0639\u0645: \u0627\u0644\u0632\u0628\u0648\u0646 \u0627\u0644\u0644\u064a \u062c\u0631\u0628 \u0627\u0644\u0628\u0631\u063a\u0631 \u0628\u0646\u0635\u0641 \u0627\u0644\u0633\u0639\u0631 \u0631\u062d \u064a\u0633\u0623\u0644 \u0646\u0641\u0633\u0647 &#8220;\u0644\u064a\u0634 \u0623\u062f\u0641\u0639 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0643\u0627\u0645\u0644 \u0627\u0644\u0645\u0631\u0629 \u0627\u0644\u062c\u0627\u064a\u0629\u061f&#8221;. \u0647\u0627\u0644\u0634\u064a \u0645\u0645\u0643\u0646 \u064a\u0636\u0631\u0628 \u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0637\u0639\u0645 \u0625\u0630\u0627 \u0627\u062a\u0643\u0631\u0631. \u0623\u0628\u062d\u0627\u062b \u0639\u0646 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u0623\u0643\u062f\u062a \u0647\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u062e\u0635\u0648\u0635\u064b\u0627 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0645\u064a\u0632\u0629.<\/p>\n<h3 dir=\"rtl\" data-start=\"1521\" data-end=\"1565\">3. <strong data-start=\"1528\" data-end=\"1563\">\u0627\u0644\u0642\u0646\u0635 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (Cannibalization)<\/strong><\/h3>\n<p dir=\"rtl\" data-start=\"1566\" data-end=\"1767\">\u0645\u062a\u062c\u0631 \u0627\u0644\u0623\u0644\u0628\u0633\u0629: \u0641\u064a \u0632\u0628\u0627\u0626\u0646 \u0643\u0627\u0646\u0648\u0627 \u0646\u0627\u0648\u064a\u064a\u0646 \u064a\u0634\u062a\u0631\u0648\u0627 \u062c\u0627\u0643\u064a\u062a \u0628\u0640 100 \u062f\u0648\u0644\u0627\u0631\u060c \u0628\u0633 \u0627\u0646\u062a \u062e\u0641\u0636\u062a\u0647 \u0644\u0640 70. \u0635\u062d\u064a\u062d \u0639\u0645\u0644\u062a \u0645\u0628\u064a\u0639\u0629\u060c \u0644\u0643\u0646\u0643 \u062e\u0633\u0631\u062a 30 \u0643\u0627\u0646 \u0645\u0645\u0643\u0646 \u062a\u0643\u0633\u0628\u0647\u0627 \u0644\u0648 \u0645\u0627 \u0641\u064a \u0639\u0631\u0636. \u064a\u0639\u0646\u064a \u0627\u0644\u0639\u0631\u0636 &#8220;\u0623\u0643\u0644&#8221; \u0645\u0646 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0627\u0644\u0637\u0628\u064a\u0639\u064a\u0629 \u0628\u062f\u0644 \u0645\u0627 \u064a\u0636\u064a\u0641 \u0639\u0644\u064a\u0647\u0627.<\/p>\n<hr dir=\"rtl\" data-start=\"1769\" data-end=\"1772\" \/>\n<h2 dir=\"rtl\" data-start=\"1774\" data-end=\"1813\">\u0643\u064a\u0641 \u062a\u062e\u0644\u064a \u0627\u0644\u0639\u0631\u0648\u0636 \u062a\u062e\u062f\u0645\u0643 \u0628\u062f\u0644 \u0645\u0627 \u062a\u0636\u0631\u0643\u061f<\/h2>\n<h2 dir=\"rtl\" data-start=\"1774\" data-end=\"1813\">\u00a0\u0627\u0633\u062a\u0647\u062f\u0641 \u0635\u062d<\/h2>\n<ul dir=\"rtl\" data-start=\"1834\" data-end=\"2019\">\n<li data-start=\"1834\" data-end=\"1899\">\n<p data-start=\"1836\" data-end=\"1899\">\u0627\u0644\u0645\u062a\u062c\u0631: \u062e\u0635\u0645 \u062e\u0627\u0635 \u0644\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0628\u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0623\u0648 \u0644\u0639\u0645\u0644\u0627\u0621 VIP \u0641\u0642\u0637.<\/p>\n<\/li>\n<li data-start=\"1900\" data-end=\"2019\">\n<p data-start=\"1902\" data-end=\"2019\">\u0627\u0644\u0645\u0637\u0639\u0645: \u0639\u0631\u0636 \u0644\u062d\u0627\u0645\u0644\u064a \u0628\u0637\u0627\u0642\u0629 \u0627\u0644\u0648\u0644\u0627\u0621 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u062e\u0627\u0635 \u0628\u0627\u0644\u0645\u0637\u0639\u0645.<br data-start=\"1955\" data-end=\"1958\" \/>\u0628\u0647\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0639\u0631\u0636 \u0628\u064a\u0628\u0642\u0649 \u0623\u062f\u0627\u0629 \u0645\u0643\u0627\u0641\u0623\u0629\u060c \u0645\u0634 \u062f\u0639\u0648\u0629 \u0639\u0634\u0648\u0627\u0626\u064a\u0629 \u0644\u0644\u062c\u0645\u064a\u0639.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"rtl\" data-start=\"2021\" data-end=\"2060\">\u062c\u0631\u0628 \u0628\u0627\u0642\u0629 \u062a\u0639\u0631\u064a\u0641\u064a\u0629 \u0628\u062f\u0644 \u062e\u0635\u0645 \u0634\u0627\u0645\u0644<\/h3>\n<ul dir=\"rtl\" data-start=\"2061\" data-end=\"2247\">\n<li data-start=\"2061\" data-end=\"2132\">\n<p data-start=\"2063\" data-end=\"2132\">\u0627\u0644\u0645\u0637\u0639\u0645: &#8220;\u0648\u062c\u0628\u0629 \u062a\u0630\u0648\u0642 \u0645\u0635\u063a\u0631\u0629&#8221; \u0628\u0633\u0639\u0631 \u062e\u0627\u0635 \u0628\u062f\u0644 \u0645\u0627 \u062a\u0643\u0633\u0631 \u0633\u0639\u0631 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0643\u0627\u0645\u0644.<\/p>\n<\/li>\n<li data-start=\"2133\" data-end=\"2247\">\n<p data-start=\"2135\" data-end=\"2247\">\u0627\u0644\u0645\u062a\u062c\u0631: &#8220;\u0637\u0642\u0645 \u0625\u0643\u0633\u0633\u0648\u0627\u0631\u0627\u062a \u0645\u0639 \u0642\u0637\u0639\u0629 \u0631\u0626\u064a\u0633\u064a\u0629&#8221; \u0628\u0633\u0639\u0631 \u062a\u0631\u0648\u064a\u062c\u064a.<br data-start=\"2186\" data-end=\"2189\" \/>\u0647\u064a\u0643 \u0628\u062a\u062d\u0627\u0641\u0638 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u060c \u0648\u0628\u062a\u0641\u062a\u062d \u0628\u0627\u0628 \u0644\u0644\u062a\u062c\u0631\u0628\u0629.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"rtl\" data-start=\"2249\" data-end=\"2272\">\u062e\u0644\u064a \u0627\u0644\u0646\u062f\u0631\u0629 \u0630\u0643\u064a\u0629<\/h3>\n<p dir=\"rtl\" data-start=\"2273\" data-end=\"2305\">\u0645\u0648 \u0643\u0644 \u0627\u0644\u0646\u0627\u0633 \u0644\u0627\u0632\u0645 \u064a\u0648\u0635\u0644\u0648\u0627 \u0644\u0644\u0639\u0631\u0636:<\/p>\n<ul dir=\"rtl\" data-start=\"2306\" data-end=\"2388\">\n<li data-start=\"2306\" data-end=\"2342\">\n<p data-start=\"2308\" data-end=\"2342\">\u0627\u0644\u0645\u062a\u062c\u0631: \u062e\u0635\u0645 \u0644\u0623\u0648\u0644 50 \u0639\u0645\u064a\u0644 \u0628\u0627\u0644\u064a\u0648\u0645.<\/p>\n<\/li>\n<li data-start=\"2343\" data-end=\"2388\">\n<p data-start=\"2345\" data-end=\"2388\">\u0627\u0644\u0645\u0637\u0639\u0645: \u0639\u0631\u0636 \u0644\u062d\u062c\u0632 \u0627\u0644\u0637\u0627\u0648\u0644\u0629 \u0628\u0648\u0642\u062a \u0627\u0644\u063a\u062f\u0627\u0621 \u0641\u0642\u0637.<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"rtl\" data-start=\"2390\" data-end=\"2409\">\u062e\u0637\u0629 \u0645\u062a\u0627\u0628\u0639\u0629<\/h3>\n<ul dir=\"rtl\" data-start=\"2410\" data-end=\"2689\">\n<li data-start=\"2410\" data-end=\"2490\">\n<p data-start=\"2412\" data-end=\"2490\">\u0627\u0644\u0645\u062a\u062c\u0631: \u0628\u0639\u062f \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0639\u0631\u0636\u060c \u0627\u0628\u0639\u062a \u0643\u0648\u062f \u062e\u0635\u0645 \u0635\u063a\u064a\u0631 \u0644\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0645\u0639 \u0631\u0633\u0627\u0644\u0629 \u0634\u062e\u0635\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"2491\" data-end=\"2689\">\n<p data-start=\"2493\" data-end=\"2689\">\u0627\u0644\u0645\u0637\u0639\u0645: \u0628\u0639\u062f \u0627\u0644\u0648\u062c\u0628\u0629 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c \u0642\u062f\u0651\u0645 \u0628\u0637\u0627\u0642\u0629 \u0648\u0644\u0627\u0621 \u0623\u0648 \u062e\u0635\u0645 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0628\u0644\u0627\u062a \u0628\u0627\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629.<br data-start=\"2576\" data-end=\"2579\" \/>\u0627\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0639\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0628\u062a\u0623\u0643\u062f \u0625\u0646 \u0627\u0644\u0631\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0648\u062e\u0637\u0637 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u064a\u0642\u0644\u0644 \u0645\u0646 \u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0628\u0639\u062f \u0627\u0646\u062a\u0647\u0627\u0621 \u0627\u0644\u0639\u0631\u0636.<\/p>\n<\/li>\n<\/ul>\n<hr dir=\"rtl\" data-start=\"2691\" data-end=\"2694\" \/>\n<h2 dir=\"rtl\" data-start=\"2696\" data-end=\"2730\">\u0645\u062b\u0627\u0644 \u0639\u0645\u0644\u064a (\u0645\u0637\u0639\u0645 + \u0645\u062a\u062c\u0631 \u0623\u0644\u0628\u0633\u0629)<\/h2>\n<ul dir=\"rtl\" data-start=\"2731\" data-end=\"2978\">\n<li data-start=\"2731\" data-end=\"2849\">\n<p data-start=\"2733\" data-end=\"2849\"><strong data-start=\"2733\" data-end=\"2744\">\u0627\u0644\u0645\u0637\u0639\u0645:<\/strong> \u064a\u0642\u062f\u0645 &#8220;\u062a\u062c\u0631\u0628\u0629 \u0628\u0631\u063a\u0631 \u062c\u062f\u064a\u062f\u0629&#8221; \u0628\u0633\u0639\u0631 \u062e\u0627\u0635 \u0644\u0623\u0648\u0644 100 \u0632\u0628\u0648\u0646 \u062e\u0644\u0627\u0644 \u0639\u0637\u0644\u0629 \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0623\u0633\u0628\u0648\u0639\u060c \u0645\u0639 \u0628\u0637\u0627\u0642\u0629 \u0648\u0644\u0627\u0621 \u0644\u0644\u0632\u064a\u0627\u0631\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629.<\/p>\n<\/li>\n<li data-start=\"2850\" data-end=\"2978\">\n<p data-start=\"2852\" data-end=\"2978\"><strong data-start=\"2852\" data-end=\"2863\">\u0627\u0644\u0645\u062a\u062c\u0631:<\/strong> \u064a\u0637\u0644\u0642 &#8220;\u0639\u0631\u0636 \u062e\u0627\u0635 \u0639\u0644\u0649 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0634\u062a\u0627\u0621&#8221; \u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u0642\u0637\u060c \u0645\u0639 \u0642\u0633\u064a\u0645\u0629 15% \u0639\u0644\u0649 \u0623\u064a \u0642\u0637\u0639\u0629 \u0645\u0646 \u0645\u062c\u0645\u0648\u0639\u0629 \u0627\u0644\u0635\u064a\u0641 \u0627\u0644\u0642\u0627\u062f\u0645\u0629.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"rtl\" data-start=\"2998\" data-end=\"3217\">\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0645\u062b\u0644 \u0627\u0644\u062a\u0648\u0627\u0628\u0644: \u0625\u0630\u0627 \u0627\u0633\u062a\u062e\u062f\u0645\u062a\u0647\u0627 \u0635\u062d \u062a\u0639\u0637\u064a \u0646\u0643\u0647\u0629\u060c \u0625\u0630\u0627 \u0623\u0643\u062b\u0631\u062a \u0645\u0646\u0647\u0627 \u0628\u062a\u062e\u0631\u0628 \u0627\u0644\u0637\u0628\u062e\u0629.<br data-start=\"3082\" data-end=\"3085\" \/>\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0628\u064a\u0642\u062f\u0631\u0648\u0627 \u064a\u0633\u062a\u0641\u064a\u062f\u0648\u0627 \u0645\u0646 \u0642\u0648\u0629 &#8220;\u0627\u0644\u0632\u062d\u0645\u0629 \u0627\u0644\u0644\u062d\u0638\u064a\u0629&#8221;\u060c \u0644\u0643\u0646 \u0627\u0644\u0623\u0630\u0643\u0649 \u0647\u0648 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0643\u0628\u0648\u0627\u0628\u0629 \u0644\u062c\u0630\u0628 \u0648\u062a\u062c\u0631\u0628\u0629\u2026 \u0645\u0634 \u0643\u0623\u062f\u0627\u0629 \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0628\u064a\u0639.<\/p>\n<hr dir=\"rtl\" data-start=\"3219\" data-end=\"3222\" \/>\n<h2 dir=\"rtl\" data-start=\"3224\" data-end=\"3241\">\u0645\u0631\u0627\u062c\u0639 \u0645\u062e\u062a\u0627\u0631\u0629<\/h2>\n<ul>\n<li dir=\"ltr\" style=\"text-align: left;\" data-start=\"3244\" data-end=\"3322\"><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0022435997900075\">Lichtenstein, D. R., et al. (1997). <em data-start=\"3280\" data-end=\"3319\">Deal Proneness across Sales Promotion<\/em>.<\/a><\/li>\n<li style=\"text-align: left;\" data-start=\"3325\" data-end=\"3392\"><a href=\"https:\/\/www.researchgate.net\/publication\/337183313_Estimating_cannibalizing_effects_of_sales_promotions_The_impact_of_price_cuts_and_store_type\">McColl, R. (2020). <em data-start=\"3344\" data-end=\"3389\">Cannibalization Effects of Sales Promotions<\/em>.<\/a><\/li>\n<li style=\"text-align: left;\" data-start=\"3395\" data-end=\"3475\"><a href=\"https:\/\/pure.eur.nl\/en\/publications\/synergistic-and-cannibalization-effects-in-a-partnership-loyalty-\">Ngo, T. T. A., et al. (2024). <em data-start=\"3425\" data-end=\"3472\">Urgency and Scarcity Effects on Online Buying<\/em>.<\/a><\/li>\n<li style=\"text-align: left;\" data-start=\"3478\" data-end=\"3536\"><a href=\"https:\/\/pure.eur.nl\/en\/publications\/synergistic-and-cannibalization-effects-in-a-partnership-loyalty-\">Kuntner, T. (2017). <em data-start=\"3498\" data-end=\"3533\">Price Promotions and Brand Equity<\/em>.<\/a><\/li>\n<li style=\"text-align: left;\" data-start=\"3539\" data-end=\"3617\"><a href=\"https:\/\/academic.oup.com\/jcr\/article\/22\/3\/314\/1791752\">Dorotic, M., et al. (2021). <em data-start=\"3567\" data-end=\"3614\">Loyalty Programs: Synergy and Cannibalization<\/em>.<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0637\u0627\u0639\u0645: \u0643\u064a\u0641 \u062a\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062f\u0648\u0646 \u0645\u0627 \u062a\u062e\u0633\u0631 \u0642\u064a\u0645\u0629 \u0627\u0644\u0628\u0631\u0627\u0646\u062f \u062a\u062e\u064a\u0644 \u0647\u0627\u0644\u0645\u0634\u0647\u062f:\u0645\u062a\u062c\u0631 \u0623\u0644\u0628\u0633\u0629 \u064a\u0639\u0644\u0646 \u0639\u0646 &#8220;\u062a\u062e\u0641\u064a\u0636 50% &hellip; <\/p>","protected":false},"author":1,"featured_media":34837,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[4],"tags":[11,19,20,12,63,60,62,61,42,32,40],"class_list":["post-34836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights--","tag-digital-marketing","tag-marketing","tag-20","tag-12","tag-63","tag-60","tag-62","tag-61","tag-42","tag-32","tag-40","image-hover-transition-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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