{"id":34496,"date":"2024-11-30T09:50:43","date_gmt":"2024-11-30T09:50:43","guid":{"rendered":"https:\/\/caesarhakimeh.com\/?p=34496"},"modified":"2025-09-18T08:51:42","modified_gmt":"2025-09-18T08:51:42","slug":"%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%a7%d8%b3%d8%a8-%d8%b3%d8%b1-%d9%86%d8%ac%d8%a7%d8%ad-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82","status":"publish","type":"post","link":"https:\/\/caesarhakimeh.com\/ar\/%d8%a7%d8%ae%d8%aa%d9%8a%d8%a7%d8%b1-%d8%a7%d9%84%d9%85%d8%a4%d8%ab%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%a7%d8%b3%d8%a8-%d8%b3%d8%b1-%d9%86%d8%ac%d8%a7%d8%ad-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82\/","title":{"rendered":"\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628: \u0633\u0631 \u0646\u062c\u0627\u062d \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0645\u0637\u0639\u0645\u0643 \u0639\u0628\u0631 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627"},"content":{"rendered":"<p class=\"has-text-align-right\"><strong>\u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 \u0644\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0637\u0627\u0639\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u0623\u0635\u0628\u062d\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062c\u0632\u0621\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u062e\u0627\u0635\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0627\u0644\u0630\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0635\u0648\u0631 \u0648\u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062c\u0630\u0627\u0628\u0629 \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u062a\u0639\u062f \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0641\u0639\u0627\u0644\u064a\u0629\u060c \u0625\u0630 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0633\u0647\u0645 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638 \u0648\u0644\u0643\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u064a\u062a\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0629 \u062f\u0642\u064a\u0642\u0629 \u0644\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-align-right\"><strong> \u0623\u0648\u0644\u0627\u064b \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641<\/strong><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0623\u0647\u0645\u064a\u0629 \u062a\u0637\u0627\u0628\u0642 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u064a\u0644\u0639\u0628 \u062a\u0637\u0627\u0628\u0642 \u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0644\u0644\u0645\u0637\u0639\u0645 \u062f\u0648\u0631\u064b\u0627 \u062d\u0627\u0633\u0645\u064b\u0627 \u0641\u064a \u0646\u062c\u0627\u062d \u0627\u0644\u062d\u0645\u0644\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0637\u0639\u0645 \u064a\u0642\u062f\u0645 \u0637\u0639\u0627\u0645\u064b\u0627 \u0635\u062d\u064a\u064b\u0627\u060c \u0641\u0625\u0646 \u0645\u0624\u062b\u0631\u064b\u0627 \u0645\u062a\u062e\u0635\u0635\u064b\u0627 \u0641\u064a \u0646\u0645\u0637 \u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u0635\u062d\u064a \u0633\u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0647\u062a\u0645\u0629. \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627 &#8220;Hennessy and Seo&#8221; (2023) \u0623\u0638\u0647\u0631\u062a \u0623\u0646 68% \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0645\u0624\u062b\u0631\u064a\u0646 \u064a\u062a\u0637\u0627\u0628\u0642 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u062c\u0644\u062a \u0646\u062c\u0627\u062d\u064b\u0627 \u0623\u0639\u0644\u0649 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u064a\u0634\u0645\u0644 \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062f\u064a\u0645\u0648\u063a\u0631\u0627\u0641\u064a \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u060c \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0639\u0645\u0631\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0644\u0644\u062c\u0645\u0647\u0648\u0631. \u0641\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0645\u0637\u0639\u0645 \u064a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0634\u0628\u0627\u0628\u060c \u0641\u0625\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u062b\u0631 \u0639\u0644\u0649 \u062a\u064a\u0643\u062a\u0648\u0643 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u062b\u0631 \u0639\u0644\u0649 \u0644\u064a\u0646\u0643\u062f \u0627\u0646(Lee et al., 2022).<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-align-right\">\u062b\u0627\u0646\u064a\u0627\u064b <strong>\u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u062e\u0635\u0635 \u0648\u0633\u0645\u0639\u0629 \u0627\u0644\u0645\u0624\u062b\u0631<\/strong><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u062a\u062e\u0635\u0635 \u0627\u0644\u0645\u0624\u062b\u0631<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u062e\u0628\u0631\u0629 \u0623\u0648 \u0627\u0647\u062a\u0645\u0627\u0645 \u0628\u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0648\u0627\u0644\u0637\u0639\u0627\u0645 \u064a\u0639\u0632\u0632 \u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646. \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u062a\u062e\u0635\u0635 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0630\u064a\u0646 \u064a\u062b\u0642\u0648\u0646 \u0628\u0631\u0623\u064a \u0627\u0644\u0645\u0624\u062b\u0631 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062a\u062c\u0631\u0628\u062a\u0647. \u062f\u0631\u0627\u0633\u0629 \u0644\u0633\u0645\u064a\u062b \u0648\u0622\u062e\u0631\u0648\u0646 \u0623\u0643\u062f\u062a \u0623\u0646 \u0627\u0644\u062a\u062e\u0635\u0635 \u064a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0646\u0633\u0628\u0629 54%. Smith et al.&#8221; (2021)<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0627\u0644\u0633\u0645\u0639\u0629 \u0648\u0627\u0644\u0645\u0635\u062f\u0627\u0642\u064a\u0629<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u062a\u0644\u0639\u0628 \u0633\u0645\u0639\u0629 \u0627\u0644\u0645\u0624\u062b\u0631 \u062f\u0648\u0631\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0641\u064a \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0639\u0644\u0649 \u0635\u0648\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062a\u0645\u062a\u0639\u0648\u0646 \u0628\u0645\u0635\u062f\u0627\u0642\u064a\u0629 \u0648\u0623\u062e\u0644\u0627\u0642\u064a\u0627\u062a \u0639\u0645\u0644 \u0642\u0648\u064a\u0629 \u064a\u0633\u0627\u0647\u0645\u0648\u0646 \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0635\u0648\u0631\u0629 \u0627\u0644\u0645\u0637\u0639\u0645. \u0641\u064a \u0627\u0644\u0645\u0642\u0627\u0628\u0644\u060c \u0641\u0625\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0624\u062b\u0631 \u064a\u0648\u0627\u062c\u0647 \u062c\u062f\u0644\u0627\u064b \u0623\u0648 \u0627\u0646\u062a\u0642\u0627\u062f\u0627\u062a \u0642\u062f \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c \u0639\u0643\u0633\u064a\u0629 (Brown &amp; Hayes, 2020).<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-align-right\"><strong>\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/strong><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0647\u0648 \u0645\u0624\u0634\u0631 \u0623\u0633\u0627\u0633\u064a \u0639\u0644\u0649 \u062c\u0648\u062f\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631. \u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u0642\u0627\u0645\u062a \u0628\u0647\u0627 \u0627\u0646\u0641\u0644\u0648\u0646\u0633\u0631 \u0645\u0627\u0631\u0643\u064a\u062a\u064a\u0646\u063a \u0647\u064a\u0648\u0628\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0644\u062f\u064a\u0647\u0645 \u0645\u0639\u062f\u0644 \u062a\u0641\u0627\u0639\u0644 \u0628\u064a\u0646 5-10% \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0642\u062f\u0645\u0648\u0646 \u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0631\u0646\u0629 \u0628\u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0645\u062a\u0644\u0643\u0648\u0646 \u0639\u062f\u062f\u064b\u0627 \u0643\u0628\u064a\u0631\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0648\u0644\u0643\u0646 \u0645\u0639\u062f\u0644 \u062a\u0641\u0627\u0639\u0644\u0647\u0645 \u0645\u0646\u062e\u0641\u0636. &#8220;Influencer Marketing Hub&#8221; (2022)<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u064a\u062c\u0628 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0644\u0645\u0639\u0631\u0641\u0629 \u0645\u062f\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u062b\u0631. \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0627\u0644\u0645\u0646\u0627\u0642\u0634\u0627\u062a \u0627\u0644\u0646\u0634\u0637\u0629 \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u062a\u0641\u0627\u0639\u0644 \u062d\u0642\u064a\u0642\u064a \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Kaplan &amp; Haenlein, 2021).<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-align-right\"><strong>\u0631\u0627\u0628\u0639\u0627\u064b \u0645\u0646\u0635\u0629 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a<\/strong><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u062a\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0641\u064a \u0641\u0639\u0627\u0644\u064a\u062a\u0647\u0627 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0646\u0648\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0623\u0638\u0647\u0631\u062a \u062f\u0631\u0627\u0633\u0629 \u0644\u0633\u062a\u0627\u062a\u064a\u0633\u062a\u0627 2023 \u0623\u0646 \u062a\u064a\u0643\u062a\u0648\u0643 \u0648\u0627\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0647\u0645\u0627 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0646\u0638\u0631\u064b\u0627 \u0644\u062a\u0631\u0643\u064a\u0632\u0647\u0645\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a\u060c \u0641\u064a \u062d\u064a\u0646 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u064a\u0648\u062a\u064a\u0648\u0628 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0637\u0627\u0628\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a \u0623\u0648 \u0627\u0644\u0639\u0645\u064a\u0642 &#8220;Statista&#8221; (2023).<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u062a\u0648\u0627\u0641\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0639 \u0627\u0644\u0645\u0646\u0635\u0629<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u060c \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0627\u0644\u0642\u0635\u064a\u0631\u0629 \u0648\u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u062a\u0643\u0648\u0646 \u0645\u062b\u0627\u0644\u064a\u0629 \u0639\u0644\u0649 \u062a\u064a\u0643\u062a\u0648\u0643\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u0635\u0648\u0631 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u062a\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u0633\u062a\u063a\u0631\u0627\u0645(Hootsuite, 2022).<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-align-right\">\u062e\u0627\u0645\u0633\u0627\u064b <strong>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631<\/strong><\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0637\u0639\u0645<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u062a\u062e\u062a\u0644\u0641 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646. \u0627\u0644\u0645\u0624\u062b\u0631\u0648\u0646 \u0627\u0644\u0635\u063a\u0627\u0631 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u0642\u062f\u0645\u0648\u0646 \u0642\u064a\u0645\u0629 \u0623\u0639\u0644\u0649 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0628\u0633\u0628\u0628 \u0642\u062f\u0631\u062a\u0647\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0645 (Schaefer, 2021).<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 (ROI)<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0642\u064a\u0627\u0633 \u0627\u0644\u0639\u0627\u0626\u062f \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0642\u0627\u0628\u0644 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062d\u0645\u0644\u0629. \u0648\u0641\u0642\u064b\u0627 \u0644\u062f\u0631\u0627\u0633\u0629 \u0644\u0640\u0647\u0627\u0631\u0641\u0631\u062f \u0628\u064a\u0632\u0646\u0633 \u0631\u064a\u0641\u064a\u0648 \u060c \u0641\u0625\u0646 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0643\u0641\u0627\u0621\u0629 \u0645\u0646 \u062d\u064a\u062b \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u0644\u0641\u0629 &#8220;Harvard Business Review&#8221; (2022).<strong> \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0642\u062f<\/strong>\u0645<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading has-text-align-right\">\u0633\u0627\u062f\u0627\u0633\u0627\u064b \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0642\u062f\u0645<\/h3>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0625\u0628\u062f\u0627\u0639 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u0627\u0644\u0625\u0628\u062f\u0627\u0639 \u0647\u0648 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0630\u064a \u064a\u0645\u064a\u0632 \u0625\u0639\u0644\u0627\u0646\u064b\u0627 \u0646\u0627\u062c\u062d\u064b\u0627 \u0639\u0646 \u063a\u064a\u0631\u0647. \u0627\u0644\u0645\u0624\u062b\u0631 \u0627\u0644\u0630\u064a \u064a\u0645\u062a\u0644\u0643 \u0645\u0647\u0627\u0631\u0627\u062a \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0645\u0628\u062a\u0643\u0631 \u064a\u0645\u0643\u0646\u0647 \u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0628\u0633\u0647\u0648\u0644\u0629. \u0623\u0638\u0647\u0631\u062a \u062f\u0631\u0627\u0633\u0629 \u0644\u0640\u0643\u0648\u0632\u064a\u0646\u062a\u0633 \u0648\u0622\u062e\u0631\u0648\u0646 \u0623\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0628\u062f\u0627\u0639\u064a\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0628\u0646\u0633\u0628\u0629 35%. &#8220;Kozinets et al.&#8221; (2021)<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading has-text-align-right\"><strong>\u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629<\/strong><\/h4>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0639\u0643\u0633 \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0645\u0624\u062b\u0631 \u0642\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0647\u0648\u064a\u0629 \u0627\u0644\u0645\u0637\u0639\u0645. \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a \u0644\u062f\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 (Belanche et al., 2021).<\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-right\">\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0637\u0627\u0639\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u062f\u0642\u064a\u0642 \u0644\u0644\u062c\u0645\u0647\u0648\u0631\u060c \u0633\u0645\u0639\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u060c \u0646\u0648\u0639\u064a\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0648\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062d\u0645\u0644\u0629. \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644\u060c \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u062a\u0636\u0645\u0646 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062d\u0645\u0644\u0629 \u0644\u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0628\u0643\u0641\u0627\u0621\u0629. \u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0625\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0623\u0635\u0628\u062d \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u064b\u0627 \u0636\u0631\u0648\u0631\u064a\u064b\u0627 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0648\u0639\u064a \u0628\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0645\u0637\u0627\u0639\u0645.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<h6 class=\"wp-block-heading\"><strong>References<\/strong><\/h6>\r\n<h6>\r\n\r\n<\/h6>\r\n<ul class=\"wp-block-list\">\r\n<li class=\"has-small-font-size\">\r\n<h6>Belanche, D., Casal\u00f3, L. V., Flavi\u00e1n, C., &amp; Ib\u00e1\u00f1ez-S\u00e1nchez, S. (2021). Building influencers&#8217; credibility on Instagram: Effects on followers\u2019 attitudes and behavioral intentions. <em>Journal of Retailing and Consumer Services, 61<\/em>, 102585.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Brown, D., &amp; Hayes, N. (2020). <em>Influencer Marketing: Who Really Influences Your Customers?<\/em>. Routledge.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Hennessy, K., &amp; Seo, E. (2023). Matching audience and influencer: A recipe for success in restaurant marketing. <em>International Journal of Social Media Marketing, 15<\/em>(3), 45-58.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Kaplan, A. M., &amp; Haenlein, M. (2021). Users of the world, unite! The challenges and opportunities of Social Media. <em>Business Horizons, 64<\/em>(1), 59-68.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Kozinets, R. V., de Valck, K., Wojnicki, A. C., &amp; Wilner, S. J. S. (2021). Networked narratives: Understanding word-of-mouth marketing in online communities. <em>Journal of Marketing, 85<\/em>(3), 71-89.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Lee, J., Hwang, Y., &amp; Lee, H. (2022). Social media marketing in the restaurant industry: Platform preference and audience targeting. <em>Hospitality Management Review, 36<\/em>(4), 233-247.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Schaefer, M. (2021). <em>The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business<\/em>. McGraw-Hill Education.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Smith, A., White, J., &amp; Johnson, R. (2021). Exploring the impact of niche influencers on brand awareness. <em>Marketing Science, 40<\/em>(2), 123-137.<\/h6>\r\n<\/li>\r\n\r\n\r\n\r\n<li class=\"has-small-font-size\">\r\n<h6>Statista. (2023). <em>Social Media Platforms Usage for Marketing in 2023<\/em>.<\/h6>\r\n<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u0623\u0647\u0645 \u0627\u0644\u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u064a \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0645\u0624\u062b\u0631 \u0644\u0639\u0645\u0644 \u0625\u0639\u0644\u0627\u0646 \u062a\u0633\u0648\u064a\u0642\u064a \u0644\u0644\u0645\u0637\u0627\u0639\u0645 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0635\u0628\u062d\u062a \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u062c\u0632\u0621\u064b\u0627 &hellip; <\/p>","protected":false},"author":1,"featured_media":34506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_coachify_sidebar_layout":"","footnotes":""},"categories":[4],"tags":[11,14,18,15,20,12,21],"class_list":["post-34496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-insights--","tag-digital-marketing","tag-hospitality","tag-influencer","tag-restaurant","tag-20","tag-12","tag-21","image-hover-transition-effect"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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